Mads Elsøe

Critic
DISC Type : C

Head of Group Marketing at Netcompany

Copenhagen, Capital Region of Denmark, Denmark

Overview

Mads Elsøe is the Head of Group Marketing at Netcompany, where he leads branding and marketing communications across Europe. With a background as Head of Creative and experience from Politikens brand studio, he specializes in content strategy and digital marketing. He holds a Bachelors in Ideation from Københavns Erhvervs Akademi.

He has a strong focus on building talented teams and is actively involved in recruiting top creative professionals. His work often centers on large-scale campaigns that blend technology, human stories, and ambitious goals to elevate both the brand and the business.

Unique fact: He is a multi-award-winning creative, having won both Silver and Bronze at the Effie Awards Denmark for marketing effectiveness.

Personality Overview

Precise

Negotiator

Critic

They like to take decisions independently and do not seek others' support often.  It is very likely that they will negotiate pricing or other important terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

European Resilience
He promotes campaigns and technology platforms, like VERÁ, that are designed to strengthen European defense, unity, and the transatlantic alliance against modern threats.
Brand Storytelling
With a history of building a branded content studio, he now focuses on communicating the human stories behind Netcompany's technology through various media, including print.
Creative Team Building
He is actively recruiting for key creative roles like graphic and motion designers, indicating a focus on strengthening his team's in-house capabilities.

Media Appearances

Mads has no verified media appearances

Work History

4-2024
Head of Group Marketing at Netcompany
1-2023 - 4-2024
Head of Creative at Netcompany
11-2021 - 1-2023
Senior Brand Manager at Politiken
11-2019 - 11-2021
Kreativ Chef at Politiken
9-2017 - 11-2019
Native Manager at Politiken

Education

2012 - 2013
Bachelor in Ideation from Københavns Erhvervs Akademi
2006 - 2008
E-Designer from BEC-Design

More Information

Social Presence :

Prographics :

Exp : 20 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Head of Group Marketing at Netcompany
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Insights For Selling To Mads

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mads is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Mads

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Mads move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Mads take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Mads

Personality Compatibility


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