Mads Hørlyk

Inquirer
DISC Type : cd

Marketing Coordinator at Aalborg Portland A/S

Greater Aalborg Area, Denmark

Overview

Mads Hørlyk is a Marketing Coordinator at Aalborg Portland, where he specializes in B2B marketing and corporate communications. He focuses on simplifying complex industrial and sustainability topics to make them clear and relevant. He is a graduate of Aalborg University.

Outside of his professional role, Mads is engaged in social causes, having organized a "FodboldtrøjeFredag" (Football Shirt Friday) to support a childrens cancer charity. He has a critical perspective on AIs role in content creation, valuing authenticity and human connection in communication.

He is passionate about making complex data, such as CO2 emissions, relatable and understandable to a wider audience.

Personality Overview

Upfront

Hard To Convince

Judgemental

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

B2B Storytelling
Focuses on creating clarity and compelling narratives for complex topics within the industrial B2B sector.
Sustainability Communication
Works to translate complex sustainability and environmental data into clear and relevant messaging for key stakeholders.
Authentic Content
Expresses a strong opinion on the importance of genuine, high-quality content versus mass-produced AI-generated material.

Media Appearances

Mads has no verified media appearances

Work History

8-2022
Marketing Coordinator at Aalborg Portland A/S
12-2020 - 8-2022
Kommunikationsrådgiver at Evida
2-2020 - 12-2020
Key Account Manager at ittp - webbureau
8-2018 - 11-2018
Marketingmedarbejder at Green.Click A/S
9-2017 - 6-2019
Cand.IT - Interaktive Digitale Medier at Aalborg University

Education

2017 - 2019
Interaktive Digitale Medier from Aalborg University
2016 - 2016
Social Media Manager from UCN

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Aalborg Area, Denmark Job Level : Junior Designation : Marketing Coordinator at Aalborg Portland A/S
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Insights For Selling To Mads

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mads is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Mads

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Mads move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Mads take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Mads

Personality Compatibility


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