Magdalena Spielmann

Pioneer
DISC Type : Dsi

Senior Retail Consultant at Brand Retail Solutions

Bern, Berne, Switzerland

Overview

Magdalena Spielmann is a retail executive with over 15 years of leadership experience in luxury and FMCG. She specializes in multi-market operations, sales growth, and building high-performance teams. Colleagues describe her as a passionate, inspiring, and strong leader with a people-first approach. She holds an MSc from Royal Holloway, University of London.

She is passionate about continuous professional development, frequently investing in her growth by attending executive programs at institutions like IMD Business School. Her recent activities include participating in labs focused on reinventing luxury and attending retail technology innovation events, reflecting a deep interest in the future of her industry.

Unique fact: Magdalena has completed four separate executive education programs at the prestigious IMD Business School, focusing on topics like disruptive innovation and strategic thinking.

Personality Overview

Dynamic But Sincere

Friendly But Fast

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Retail Innovation
Attended the Retail Tech Innovation 2025 event at Google HQ and recently completed a course on Disruptive Innovation at IMD Business School.
Luxury Brand Strategy
Participated in the "Reinventing Luxury Lab" at IMD and has extensive experience managing luxury brands like Michael Kors across multiple European markets.
People-First Leadership
Her leadership philosophy centers on creating inclusive, empowering cultures. Recommendations frequently praise her as an inspiring motivator who develops talent.

Media Appearances

Magdalena has no verified media appearances

Work History

2-2025
Senior Retail Consultant at Brand Retail Solutions
5-2021 - 12-2024
Head of Direct Retail at Philip Morris International
4-2020 - 4-2021
Regional Head at Philip Morris International
6-2018 - 7-2019
District Manager Central & Eastern Europe Wholesale & Concessions at Michael Kors
8-2017 - 6-2018
District Manager Retail Development Switzerland/Austria/Finland&Baltics at Michael Kors

Education

Education details unavailable from IMD
2010 - 2013
Master of Science - MSc with Merit from Royal Holloway, University of London

More Information

Social Presence :

Prographics :

Exp : 9 Location : Bern, Berne, Switzerland Job Level : Middle Designation : Senior Retail Consultant at Brand Retail Solutions
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Insights For Selling To Magdalena

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Build a trustworthy relationship while keeping the product center-stage
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Magdalena is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Magdalena

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Magdalena move?

  • They are generally fast movers and can take quick decisions
  • Can Magdalena take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Magdalena

Personality Compatibility


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