Magdalena Wróblewska

Evaluator
DISC Type : Cds

Senior Growth Strategist | Digital Commerce at Assembly Global

Warsaw, Mazowieckie, Poland

Overview

Magdalena is a creative Senior eCommerce Strategist at Publicis Le Pont with a proven track record in the beauty industry. She specializes in defining eCommerce strategy, eContent production, and crafting connected omnichannel consumer journeys. She holds a Magister from the University of Warsaw and is a DIMAQ Professional.

She recently co-created a proof of concept using Generative AI to build and test new campaign strategies, addressing a real business challenge for the creative industry.

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

eCommerce for Beauty
Her experience is focused on defining strategy and creating activations specifically for the beauty category, as highlighted in her professional summary.
Generative AI in Marketing
She recently built and tested a proof of concept using GenAI to co-create campaign strategies as part of the #AIDEAS program.
Omnichannel Strategy
She has experience in defining and implementing the "connected omnichannel consumer journey" to enhance the online shopping experience.

Media Appearances

Magdalena has no verified media appearances

Work History

3-2026
Senior Growth Strategist | Digital Commerce at Assembly Global
7-2024
Senior Strategist | eCommerce at Publicis Le Pont
7-2024 - 3-2026
Senior Strategist | eCommerce at Publicis Production EMEA Hub
4-2023 - 8-2024
eCommerce Strategist at Publicis Le Pont
4-2023 - 3-2026
eCommerce Strategist at Publicis Groupe

Education

2019 - 2021
Magister (Mgr) from University of Warsaw
10-2022 - 6-2023
Studia Podyplomowe from Uniwersytet SWPS

More Information

Social Presence :

Prographics :

Exp : 4 Location : Warsaw, Mazowieckie, Poland Job Level : Junior Designation : Senior Growth Strategist | Digital Commerce at Assembly Global
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Insights For Selling To Magdalena

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Magdalena is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Magdalena

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Magdalena move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Magdalena take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Magdalena

Personality Compatibility


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