Maha Abusaa

Questioner
DISC Type : c

CSR, Corporate Communications & Sustainability Senior Manager at Valley Water LLC

New Cairo, Cairo, Egypt

Overview

Maha is a versatile business professional with over 15 years of experience in marketing, project management, and business development. She is currently a CSR, Corporate Communications & Sustainability Senior Manager at Valley Water LLC, specializing in strategic partnerships and revenue generation. She earned her MBA from Edinburgh Business School, Heriot-Watt University.

Passionate about social inclusion, Maha established a startup focused on normalizing disability inclusion and published a childrens book on the subject. She also enjoys promoting accessibility through workshops at schools and community centers.

She is a strong advocate for disability inclusion and has authored a childrens book on the topic.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Disability Inclusion
Maha founded a startup to normalize disability inclusion, published a children's book, and delivers training programs on the subject.
CSR & Sustainability
As a Senior Manager at Valley Water LLC, her role focuses on Corporate Social Responsibility and sustainability initiatives, including certifications in ESG.
Marketing & Communications
Her experience includes creating holistic marketing communication strategies, enhancing brand visibility, and leading rebranding initiatives.

Media Appearances

Maha has no verified media appearances

Work History

9-2025
CSR, Corporate Communications & Sustainability Senior Manager at Valley Water LLC
7-2023 - 5-2024
Business Consultant & Diversity & Inclusion Manager at Adef - Arab Digital Expression Foundation
2-2021 - 6-2024
Initiative Founder at Social Inclusion Company
9-2017 - 4-2019
Marketing Big Data Analytics Manager at Etisalat Misr
5-2008 - 8-2017
Customer Value Management Roles (Various Positions) at Etisalat Misr

Education

Master of Business Administration (MBA) from Edinburgh Business School, Heriot-Watt University
1999 - 2004
Journalism and Mass Communications from The American University in Cairo

More Information

Social Presence :

Prographics :

Exp : 17 Location : New Cairo, Cairo, Egypt Job Level : Middle Designation : CSR, Corporate Communications & Sustainability Senior Manager at Valley Water LLC
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Insights For Selling To Maha

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maha is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Maha

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Maha move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Maha take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Maha

Personality Compatibility


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