Maher Koubaa in

Maher Koubaa

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Executive Vice President Travel Unit and Managing Director EMEA at Amadeus IT Group at Amadeus
📍 United Arab Emirates

Maher Koubaa is a global aviation software executive with over 20 years of industry experience. As Executive Vice President at Amadeus, he leads the Travel Unit for the EMEA region, focusing on driving digital transformation, enhancing customer experience, and forming strategic partnerships. He holds a Master of Science from CentraleSupélec.

Publicly available information centers exclusively on his extensive professional career. Details regarding his personal life, hobbies, or interests outside of the travel technology industry are not available.

He has unique experience in executing full airline turnarounds, covering commercial, operational, and financial restructuring from his time at Sabre.

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Experience
23 Years
Current Role
Executive Vice President Travel Unit and Managing Director EMEA at Amadeus IT Group
Job Level
Leadership
Location
United Arab Emirates
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Maher cares about

AI in Travel
A frequent speaker on how artificial intelligence is transforming the travel industry, from personalizing offers to improving the overall traveler experience.
Airline Modern Retailing
Champions the industry's transition to modern, traveler-centric retailing through Offer and Order systems, moving beyond legacy PSS technology.
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Career

Work history

1-2024
Executive Vice President Travel Unit and Managing Director EMEA at Amadeus IT Group
Amadeus
6-2021 - 1-2024
Executive Vice President, Airlines, EMEA (Europe Middle East & Africa) at Amadeus IT Group
Amadeus
3-2018 - 9-2021
Executive Vice President, Airlines, Middle East, Turkey & Africa (META)
Amadeus
4-2007 - 5-2014
Vice President and General Manager Middle East and Africa
Sabre Airline Solutions
10-2006 - 4-2007
Partner Consulting Southern Europe and North Africa
Sabre Airline Solutions
In the press

Media appearances

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Education
2018 - 2018
Leadership Program 2018
IMD
Master Of Science
CentraleSupélec
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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