Maher Koubaa

Inquirer
DISC Type : cd

Executive Vice President Travel Unit and Managing Director EMEA at Amadeus IT Group at Amadeus

United Arab Emirates

Overview

Maher Koubaa is a global aviation software executive with over 20 years of industry experience. As Executive Vice President at Amadeus, he leads the Travel Unit for the EMEA region, focusing on driving digital transformation, enhancing customer experience, and forming strategic partnerships. He holds a Master of Science from CentraleSupélec.

Publicly available information centers exclusively on his extensive professional career. Details regarding his personal life, hobbies, or interests outside of the travel technology industry are not available.

He has unique experience in executing full airline turnarounds, covering commercial, operational, and financial restructuring from his time at Sabre.

Personality Overview

Hard To Convince

Upfront

Judgemental

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

AI in Travel
A frequent speaker on how artificial intelligence is transforming the travel industry, from personalizing offers to improving the overall traveler experience.
Airline Modern Retailing
Champions the industry's transition to modern, traveler-centric retailing through Offer and Order systems, moving beyond legacy PSS technology.
Digital Transformation
Passionate about accelerating digital transformation for airlines and travel sellers through technology, collaboration, and strategic partnerships.

Media Appearances

Maher has no verified media appearances

Work History

1-2024
Executive Vice President Travel Unit and Managing Director EMEA at Amadeus IT Group at Amadeus
6-2021 - 1-2024
Executive Vice President, Airlines, EMEA (Europe Middle East & Africa) at Amadeus IT Group at Amadeus
3-2018 - 9-2021
Executive Vice President, Airlines, Middle East, Turkey & Africa (META) at Amadeus
4-2007 - 5-2014
Vice President and General Manager Middle East and Africa at Sabre Airline Solutions
10-2006 - 4-2007
Partner Consulting Southern Europe and North Africa at Sabre Airline Solutions

Education

2018 - 2018
Leadership Program 2018 from IMD
Master Of Science from CentraleSupélec

More Information

Social Presence :

Prographics :

Exp : 23 Location : United Arab Emirates Job Level : Leadership Designation : Executive Vice President Travel Unit and Managing Director EMEA at Amadeus IT Group at Amadeus
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Insights For Selling To Maher

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Get to the point quickly instead of spending too much time on pleasantries
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maher is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Maher

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Maher move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Maher take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Maher

Personality Compatibility


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