Maheswari Moorthy

Questioner
DISC Type : c

Founder & CEO at ZOY

Tiruppur, Tamil Nadu, India

Overview

Maheswari Moorthy is the founder of ZOY, a brand redefining the feminine care industry with wellness-driven, toxin-free products. With a Masters degree from PSG College of Technology and roots in the textile industry, she is focused on creating science-backed solutions that prioritize womens health and enhance wellbeing.

She is deeply passionate about womens empowerment, aiming to shift the cultural narrative around menstrual health from shame to reverence. Her writing often explores themes of female strength, independence, and owning ones power, reflecting her core mission to help women make healthier, more informed choices.

Maheswari launched the "Zoypreneur" program, a business model designed to empower women to become financially independent by promoting menstrual wellness in their communities.

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Women's Health Tech
Her company ZOY develops science-backed, medicated products, including a patented therapy pad, to address issues like PCOS and promote menstrual wellness.
Community Empowerment
She created the "Zoypreneur" program, a community-led initiative that helps women become entrepreneurs and brand ambassadors for menstrual health.
Purpose-Driven Brands
She founded ZOY with a clear mission to provide safe, nurturing alternatives to conventional feminine hygiene products that can harm women's wellbeing.

Media Appearances

Maheswari has no verified media appearances

Work History

1-2020
Founder & CEO at ZOY
Partner at Startime Apparels

Education

2000 - 2005
Bachelor's degree from PSG College of Technology
2005 - 2006
Master's degree from PSG College of Technology

More Information

Social Presence :

Prographics :

Exp : 5 Location : Tiruppur, Tamil Nadu, India Job Level : Leadership Designation : Founder & CEO at ZOY
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Insights For Selling To Maheswari

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maheswari is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Maheswari

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Maheswari move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Maheswari take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Maheswari

Personality Compatibility


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