Malcolm Armstrong

Commander
DISC Type : D

Chief Operating Officer at The Climbing Hangar

United Kingdom

Overview

Malcolm has no verified overview

Personality Overview

Risk-Taker

Strong-Willed

Impact-Driven

They take a lot of pride in personal achievements.  They prefer to be the ones controlling the conversation or defining the terms. More than the product, they care about the impact of the product.

Topics They Care About

Malcolm has no verified topics they care about

Media Appearances

Malcolm has no verified media appearances

Work History

9-2025
Chief Operating Officer at The Climbing Hangar
5-2024 - 9-2025
Chief Executive Officer at United Fitness
3-2024 - 5-2024
Chief Operating Officer at United Fitness
12-2022 - 3-2024
UK Country Director (MD) at Virgin Active
9-2018 - 12-2022
UK Operations Director at Virgin Active

Education

1996 - 1999
BSc(Hons) from The Manchester Metropolitan University
1989 - 1996
GCSEs and A-Levels from Garibaldi Comprehensive

More Information

Social Presence :

Prographics :

Exp : 14 Location : United Kingdom Job Level : Leadership Designation : Chief Operating Officer at The Climbing Hangar

Interested in

Sports

Boxing Team

URL has been copied!

Insights For Selling To Malcolm

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Malcolm is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Malcolm

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Malcolm move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Malcolm take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Malcolm

Personality Compatibility


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