Sam Le

Enigma
DISC Type : cdi

Managing Member at Sam Le Law PLLC

Fairfax, Virginia, United States

Overview

Sam Le is a government contracting lawyer and founder of Sam Le Law PLLC, specializing in SBA programs. A former SBA director of procurement policy, he was a principal drafter of federal small-business regulations. He holds a J. D. from the University of Virginia. Colleagues describe him as smart and data-driven.

Outside of law, Sam is an avid runner and cyclist who has completed the Marine Corps Marathon six times. In his spare time, he codes in Python and SQL and has developed data dashboards. He also enjoys reading and supporting local authors and businesses.

He is one of only two people to have ever served as the U. S. Small Business Administration’s director of procurement policy.

Personality Overview

Persuasive & Assertive

Hard To Convince

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

GovCon Regulations
He runs a law firm focused on government contracting, writes the "GovCon Intelligence" newsletter, and formerly drafted these exact regulations at the SBA.
Small Business Advocacy
Named "America's Small Business Champion, " his career is dedicated to helping small businesses navigate federal procurement and win contracts.
Data-Driven Policy
He developed the SBA's Small Business Data Hub and codes in Python, demonstrating a passion for using data to analyze and simplify procurement information.

Media Appearances

Sam has no verified media appearances

Work History

7-2025
Managing Member at Sam Le Law PLLC
12-2021 - 4-2025
Director of Policy Planning and Liaison at U.S. Small Business Administration
5-2014 - 12-2021
Deputy Associate General Counsel for Procurement Law at U.S. Small Business Administration
10-2012 - 5-2014
Assistant General Counsel at Smithsonian Institution
2-2008 - 10-2012
Attorney Advisor at U.S. Small Business Administration

Education

Education details unavailable from University of Virginia School of Law
Economics from University of Virginia

More Information

Social Presence :

Prographics :

Exp : 20 Location : Fairfax, Virginia, United States Job Level : N/A Designation : Managing Member at Sam Le Law PLLC
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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Sam

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Sam take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Sam

Personality Compatibility


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