Malin Magnusson

Questioner
DISC Type : c

Chef Masterdata produktledning & Product Manager at Länsförsäkringar

Östersund, Jämtland County, Sweden

Overview

Malin is the Head of Master Data Product Management at Länsförsäkringar, driving the companys master data transformation. She is focused on implementing modern technology, information governance, and agile methodologies. Malin is a certified SAFe® 5 Product Owner/Product Manager and Practitioner.

Her professional focus is centered on a major master data transformation journey, leveraging technologies and frameworks like Informatica and SAFe to enhance data, analytics, and information governance.

Personality Overview

Cautious & Analytical

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Master Data Management
As the Head of Master Data Product Management, she leads Länsförsäkringar's transformation in this area and actively recruits for her team.
Information Governance
She highlights information governance as a key component of her team's future-focused initiatives in technology and working methods.
Agile (SAFe) Methods
Holds two certifications in the Scaled Agile Framework (SAFe) and includes it in posts about her team's modern work approach.

Media Appearances

Malin has no verified media appearances

Work History

11-2025
Chef Masterdata produktledning & Product Manager at Länsförsäkringar
1-2022 - 11-2025
Product Manager at Länsförsäkringar
2-2017 - 12-2022
IT Solutions Manager / Förvaltningsledare IT at Länsförsäkringar
4-2014 - 12-2022
Förvaltningsansvarig at Länsförsäkringar
2005 - 5-2014
Systemansvarig at Länsförsäkringar

Education

Education details unavailable from Dfk

More Information

Social Presence :

Prographics :

Exp : N/A Location : Östersund, Jämtland County, Sweden Job Level : N/A Designation : Chef Masterdata produktledning & Product Manager at Länsförsäkringar
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Insights For Selling To Malin

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Malin is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Malin

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Malin move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Malin take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Malin

Personality Compatibility


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