Manfred Reuters

Questioner
DISC Type : c

VP Global Commercial & Medical IT at Biogen

Cambridge, Massachusetts, United States

Overview

Manfred has no verified overview

Personality Overview

Not Easily Convinced

Cautious & Analytical

Systematic

They are more likely than others to negotiate on pricing and terms.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Manfred has no verified topics they care about

Media Appearances

Manfred has no verified media appearances

Work History

10-2018
VP Global Commercial & Medical IT at Biogen
10-2018
VP Global Markets IT at Biogen
3-2017 - 9-2018
Global CIO Commercial, Sales, Finance and Procurement Systems Regional CIO EMEAR & Emerging Markets at TAKEDA PHARMACEUTICALS INTERNATIONAL GMBH GLATTPARK CH
7-2014 - 3-2017
Regional CIO EMEAR and Head of Business Solution Services Commercial, Finance & Procurement at Takeda Pharmaceuticals
5-2012 - 6-2014
Head of Solution Development CCO IS/IT at Takeda Pharmaceuticals

Education

1986 - 1988
Education details unavailable from Höhere Handelsschule Aachen

More Information

Social Presence :

Prographics :

Exp : 37 Location : Cambridge, Massachusetts, United States Job Level : Senior Designation : VP Global Commercial & Medical IT at Biogen
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Insights For Selling To Manfred

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Manfred is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Manfred

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Manfred move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Manfred take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Manfred

Personality Compatibility


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