Manisha Malhotra

Supporter
DISC Type : s

Director- Growth and Marketing at SW India

Gurugram, Haryana, India

Overview

Manisha is a brand and communications leader with over 20 years of experience advising professional services firms on building long-term brand equity. She holds an MBA from Symbiosis Institute of Management Studies. Colleagues describe her as enthusiastic, committed, insightful, and a dedicated problem solver, skilled in partnering with leadership on brand strategy and thought leadership.

Outside of her corporate role, Manisha is passionate about community engagement and public speaking. She has dedicated her personal time to promoting goods made by differently-abled children. She also enjoys taking the stage, recently sharing her experience of compering a major event from its initial conception to the final execution.

Interesting fact: Manisha was involved in an event not just as a host, but from turning the initial idea into a reality.

Personality Overview

Thoughtful In Approach

Risk-averse

Procedural

They usually go by the book, following all rules and procedures.  They maintain good relationships with everyone, internally and externally. They are unlikely to become strong champions as they don't prefer pushing other people.

Topics They Care About

Professional Services Branding
Her entire career is focused on advising law, accounting, and consulting firms on building visibility, credibility, and long-term brand equity.
Thought Leadership
She partners with C-suite leaders to develop strategic communications and thought leadership, positioning firms as trusted advisors in their industry.
Strategic Partnerships
Her background with FICCI and KOTRA involved extensive work in policy advocacy, government liaison, and building strategic partnerships across various organizations.

Media Appearances

Manisha has no verified media appearances

Work History

6-2025
Director- Growth and Marketing at SW India
5-2022 - 5-2025
Associate Director- Enterprise Strategy at ASA
4-2019 - 7-2022
Joint Director at FICCI
10-2018 - 3-2019
Deputy Director- Latin America and Caribbean at FICCI
4-2014 - 10-2018
Deputy Director- Africa at FICCI

Education

2001 - 2003
MBA from Symbiosis Institute of Management Studies

More Information

Social Presence :

Prographics :

Exp : 22 Location : Gurugram, Haryana, India Job Level : Mid-senior Designation : Director- Growth and Marketing at SW India
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Insights For Selling To Manisha

During A Call Or A Meeting

DO's

  • Focus your pitch on the impact that you could help them have on their organization
  • Show willingness to accommodating their needs or requests
  • Talk about refund and cancellation policy if the need arises

DONT's

  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Don’t rush them to make quick decisions
  • Avoid saying anything that sounds like a risky proposition

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Manisha is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Manisha

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Manisha move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Manisha take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And Manisha

Personality Compatibility


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