Manrico Lucchi

Critic
DISC Type : C

Director of Communications at Fininvest

Milan, Lombardy, Italy

Overview

Manrico has no verified overview

Personality Overview

Critic

Precise

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Manrico has no verified topics they care about

Media Appearances

Manrico has no verified media appearances

Work History

11-2022
Director of Communications at Fininvest
7-2021 - 11-2022
Head of Group Media Relations at UniCredit
2-2019 - 10-2021
Head of Group Media Relations at UniCredit
1-2017 - 2-2019
Head of Media Relations Italy at UniCredit
9-2004 - 3-2007
Media Relations Account at UniCredit Banca

Education

1997 - 2002
Laurea from Università Cattolica del Sacro Cuore
2004 - 2005
Master of Business Administration (MBA) from Profingest Management School

More Information

Social Presence :

Prographics :

Exp : 12 Location : Milan, Lombardy, Italy Job Level : Mid-senior Designation : Director of Communications at Fininvest
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Insights For Selling To Manrico

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Manrico is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Manrico

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Manrico move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Manrico take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Manrico

Personality Compatibility


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