Manuel Pizarro

Sharpshooter
DISC Type : DC

Assoc. Director Digital & Communication Strategy at Laboratorio Chile | Teva at Laboratorio Chile | Teva

Santiago, Santiago Metropolitan Region, Chile

Overview

Manuel Pizarro is an Associate Director at Laboratorio Chile | Teva with over 18 years of experience in digital strategy and customer-centric marketing across the pharmaceutical, tech, and automotive sectors. Colleagues describe him as creative, innovative, and a brilliant professional who pioneers new ideas in digital communication.

He is passionate about education, having served as a professor at the Pontificia Universidad Católica de Chile and recently leading a masterclass on applied AI in marketing at the Universidad Adolfo Ibáñez. He is also the founder of the digital consultancy LIONHEAD™.

He has received multiple honors for his campaign work, including several EIKON and EFFIE awards.

Personality Overview

Precise But Practical

Rigorous & Demanding

Fast But Analytical

They respond better to strong and respectful interactions.  They do not care very much about building rapport or relationships. They put a lot of effort into ensuring personal success.

Topics They Care About

AI in Marketing
Recently led a masterclass at Universidad Adolfo Ibáñez on applying AI to marketing campaigns, based on his own award-winning work.
Local Industry Advocacy
Publicly advocates for fair competition and regulations for local pharmaceutical laboratories in Chile, using the hashtag #CuidemosLoNuestro.
Digital Transformation
Has extensive experience leading digital transformation, shifting companies from product-centric to customer-centric and data-driven models.

Media Appearances

Manuel has no verified media appearances

Work History

7-2025
Assoc. Director Digital & Communication Strategy at Laboratorio Chile | Teva at Laboratorio Chile | Teva
5-2022 - 7-2025
Sr. Manager Digital & CX at Laboratorio Chile | Teva
2-2020 - 4-2022
Founder & Chief Digital Officer (CDO) at LIONHEAD™
3-2016 - 7-2021
Docente at Pontificia Universidad Católica de Chile
2-2019 - 1-2020
Digital Marketing Manager at BNamericas

Education

2010 - 2010
Especialidad from Universidad del Desarrollo
2001 - 2006
Licenciado from Universidad de Las Américas (CL)

More Information

Social Presence :

Prographics :

Exp : 9 Location : Santiago, Santiago Metropolitan Region, Chile Job Level : Mid-senior Designation : Assoc. Director Digital & Communication Strategy at Laboratorio Chile | Teva at Laboratorio Chile | Teva
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Insights For Selling To Manuel

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Manuel is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Manuel

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Manuel move?

  • If convinced, they can reach decisions quite fast.
  • Can Manuel take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Manuel

Personality Compatibility


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