Manuel València-Álvarez

Evaluator
DISC Type : Dcs

Accounting Lead at Free to Grow CFO

Spain

Overview

Manuel is a highly skilled financial professional with an MBA, a Masters in Finance, and CPA certification, currently serving as an Accounting Lead. He possesses deep expertise in FP&A, multinational payroll management, and M&A, supported by his fluency in English, Spanish, and French. People who have worked with him describe him as analytical, meticulous, and results-oriented.

He is a dedicated lifelong learner, having recently embarked on pursuing a Bachelor of Laws (LLB) degree from Universidad Santiago de Cali to complement his extensive financial background. This endeavor highlights his commitment to continuous personal and professional development and an expanding interest in the legal aspects of finance and business.

Unique fact: On top of his dual masters degrees in business and finance, he is now pursuing a third degree in law.

Personality Overview

Quality Focused

Hard To Convince

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

SME Financial Strategy
Serves as a Board Member for an accounting firm that specializes in advising SMEs in Latin America, demonstrating a passion for helping smaller enterprises thrive.
Corporate & Tax Law
Has recently started a Bachelor of Laws (LLB) degree, indicating a strong and current interest in the legal frameworks governing finance and taxation.
Multinational Payroll
Managed complex payroll operations across the Americas and Southern Europe for Kantar, showcasing expertise in navigating diverse regulatory environments.

Media Appearances

Meet the Free to Grow CFO Team – Manuel València-Álvarez, Accounting Lead. Featured in Free to Grow CFO (official website)

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Speaker Profile – Manuel València-Álvarez, Accounting Lead at Free to Grow CFO. Featured in Manifest Vegas – The Future of Supply Chain & Logistics Conference

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Work History

7-2025
Accounting Lead at Free to Grow CFO
9-2024
Sr FP&A Accounting Specialist at Drake Capital
9-2020
Board Member at Abako & Manval Capitals - Accounting Firm
8-2023 - 9-2024
Payroll Regional Manager - Americas & Southern Europe at Kantar
4-2023 - 8-2023
Payroll Regional Manager - Americas at Kantar

Education

10-2023 - 11-2024
Master of Business Administration - MBA from Universitat de Barcelona
1-2016 - 6-2017
Master in Financial Management from Universidad EAFIT

More Information

Social Presence :

Prographics :

Exp : 5 Location : Spain Job Level : Junior Designation : Accounting Lead at Free to Grow CFO
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Insights For Selling To Manuel

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Manuel is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Manuel

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Manuel move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Manuel take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Manuel

Personality Compatibility


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