María Fernanda González

Go-getter
DISC Type : d

PR and Mexico Coordinator at OpenVenti

Mexico City Metropolitan Area

Overview

María Fernanda González is the Founder and CEO of Kostik, a consulting firm specializing in headhunting and public relations for tech, energy, and startup clients across Mexico, Latin America, and the US. With a background in Industrial Relations from Universidad Iberoamericana, she focuses on positioning companies as leaders in their sectors.

Outside of her entrepreneurial pursuits, she practices Krav Maga and yoga. She is an avid reader with a strong interest in technology, entrepreneurship, and books about women leaders, and enjoys spending her free time writing and with family and friends.

As a child, she wanted to be the president of Mexico to create positive change in her country.

Personality Overview

Vision Oriented

Direct & Candid

Self-Confident

They respond well to confident salespeople.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

LATAM's Tech Scene
Her firm is dedicated to empowering the startup and tech ecosystem in Latin America, helping companies overcome challenges related to funding, talent, and market positioning.
Talent for Startups
A core part of her business is headhunting. She helps growing companies find the right talent and emphasizes the importance of cultural fit for success.
Strategic PR
She believes public relations is a critical pillar for growth, helping technology and energy companies build their brand and connect with investors and new markets.

Media Appearances

Expert Contributor María Fernanda González, CEO & Founder of Kostik explains.... Featured in Facebook (MXBusinessNews)

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Transformando el Ecosistema Tecnológico y Empresarial de Latinoamérica: Fernanda González, CEO de KOSTIK. Featured in Neuron Business Media

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Mexico Business Publishing – Expert Contributor María Fernanda González (CEO & Founder, Kostik) Explains. Featured in Mexico Business Publishing (Facebook)

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Work History

3-2020 - 6-2020
PR and Mexico Coordinator at OpenVenti
5-2018 - 1-2019
Teacher at Universidad Práctica Yoshikai
3-2017
Founder at Kostik
5-2016 - 2-2017
Project Manager at Mellow Capital & Consulting
4-2015 - 5-2016
Account Manager at Ronin Public Relations

Education

2011 - 2011
Diplomado en Desarrollo de Líderes from Tecnológico de Monterrey
2003 - 2007
Relaciones Industriales from Universidad Iberoamericana, Ciudad de México

More Information

Social Presence :

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Exp : 10 Location : Mexico City Metropolitan Area Job Level : Leadership Designation : PR and Mexico Coordinator at OpenVenti
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Insights For Selling To María Fernanda

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that you you respond to any queries from them quickly
  • Stress on the business value that your product offers

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with María Fernanda is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from María Fernanda

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will María Fernanda move?

  • Their decision making speed is somewhere in the middle.
  • Can María Fernanda take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And María Fernanda

Personality Compatibility


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