María Laiton in

María Laiton

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Gerente Canales Telefónicos at Banco Caja Social
📍 Bogotá D.C. Metropolitan Area, Colombia

María Laiton is a customer experience leader managing telephone channels at Banco Caja Social. Her career spans BPO operations, sales, and process improvement, focusing on productivity and efficiency. She holds a unique combination of degrees in International Economic Relations and a specialization in Financial Management.

She is driven by a philosophy of personal excellence and believes in fostering the development of those around her. Her professional approach is centered on understanding the entire brand-customer relationship and believes that strong connections are fundamental to success.

Unique fact: She is a specialist in Financial Management, applying this expertise to improve profitability and efficiency in customer service operations.

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Experience
24 Years
Current Role
Gerente Canales Telefónicos
Location
Bogotá D.C. Metropolitan Area, Colombia
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics María cares about

Customer Experience
Her entire career is focused on enhancing the customer journey, improving processes, and managing client-facing operations in banking and BPO sectors.
Digital Transformation
Holds a diploma in this field and focuses on updating and improving digital and telephone banking channels to align with modern strategies.
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Career

Work history

1-2023
Gerente Canales Telefónicos
Banco Caja Social
3-2022 - 1-2023
Gerente Televenta y Digital
Totalplay
3-2011 - 2-2022
Directora de Operaciones
Konecta Corporativa
3-2009 - 2-2011
Gerente División Cobranzas Bogotá
Allus Global BPO Center Colombia
9-2003 - 2-2009
Gerente de Cuentas
Allus Global BPO Center Colombia
In the press

Media appearances

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Education
2019 - 2019
Curso
Universidad EAFIT
2018 - 2018
Diplomado en Transformación Digital una Apuesta a la Estrategia
Politécnico Grancolombiano
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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