Marcel Kuehne

Questioner
DISC Type : c

Business Program Lead ERP Transformation at JC New Retail

Greater Hamburg Area, Germany

Overview

Marcel Kuehne is a director at Peek & Cloppenburg with a dual role leading the Business Program for ERP Transformation and directing the Product & Tech Stack for E-commerce, Apps, and CRM. With over 12 years of leadership experience at major retailers like Breuninger and Otto, he holds a Diplom from Technische Universität Ilmenau and is certified in AI productivity tools.

He has a keen interest in enterprise technology solutions from major companies like IBM and Oracle, which aligns with his focus on large-scale retail systems and digital transformation.

Marcel currently holds a unique dual leadership position, simultaneously driving a company-wide ERP transformation and managing the entire customer-facing technology stack.

Personality Overview

Not Easily Convinced

Price-Sensitive

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

ERP Transformation
As the Business Program Lead for ERP Transformation at JC New Retail, he is spearheading a critical, large-scale technology initiative.
E-Commerce Tech
His role as Director of Tech Stack covers the entire digital customer experience, including e-commerce, apps, CRM, and cash desk systems.
Product Leadership
Previously led up to 10 product teams at Otto and actively seeks to hire top-tier Product Owners, indicating a focus on strong product management.

Media Appearances

Marcel has no verified media appearances

Work History

7-2024
Business Program Lead ERP Transformation at JC New Retail
9-2023
Director Tech Stack & Product ECOM, APP, CRM, Cashdesk at JC New Retail
8-2022 - 8-2023
Director / Domain Owner "Evaluate" E-Commerce at JC New Retail
4-2020 - 6-2022
Director Content E-Commerce at E. Breuninger GmbH & Co.
10-2018 - 3-2020
Product Lead Content / Head of Product at Otto (GmbH & Co KG)

Education

2000 - 2007
Diplom from Technische Universität Ilmenau

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Hamburg Area, Germany Job Level : Mid-senior Designation : Business Program Lead ERP Transformation at JC New Retail
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Insights For Selling To Marcel

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcel is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Marcel

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Marcel move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Marcel take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Marcel

Personality Compatibility


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