Marcela Cajano

Collaborator
DISC Type : is

Superintendente de BackOffice e MiddleOffice at Genial Investimentos

São Paulo, São Paulo, Brazil

Overview

Marcela Cajano is the Superintendent of BackOffice and MiddleOffice for Brokerage and B2B at Genial Investimentos. Her career demonstrates a consistent upward trajectory within the company, showcasing deep expertise in financial operations. She holds a degree in Business Administration from ESPM Escola Superior de Propaganda e Marketing.

Based on her professional interests, she appears focused on the intersection of financial regulation and customer experience technology. Her interests include Brazils securities commission (CVM) and customer service software platforms like Zendesk, indicating a keen focus on compliance and client support systems.

She has progressed from Analyst to Superintendent, primarily building her career within Genial Investimentos.

Personality Overview

Consensus Builder

Fair-minded

Appreciative

They are more likely to opt for solutions that are proven in the market.  Scenarios where both sides can come out as winners appeal to them greatly. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Brokerage Operations
Her entire career at Genial Investimentos has been dedicated to managing and advancing the back and middle office functions for the brokerage.
B2B Operations
Her current title explicitly includes "B2B", highlighting her responsibility for the operational frameworks that support business clients.
Financial Regulation
She follows the CVM, Brazil's securities and exchange commission, indicating a professional focus on regulatory compliance in the financial markets.

Media Appearances

Marcela has no verified media appearances

Work History

4-2025
Superintendente de BackOffice e MiddleOffice at Genial Investimentos
11-2019
Gerente de Middle Office at Genial Investimentos
12-2014 - 11-2019
Coordenador de Middle Office at Genial Investimentos
1-2014 - 12-2014
Back Office Analyst at Votorantim Asset Management

Education

2009 - 2013
Administração de Empresas from ESPM Escola Superior de Propaganda e Marketing

More Information

Social Presence :

Prographics :

Exp : 11 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Superintendente de BackOffice e MiddleOffice at Genial Investimentos
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Insights For Selling To Marcela

During A Call Or A Meeting

DO's

  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Be visibly appreciative of their actions during your interactions
  • When asking them questions, sound relatable and informal

DONT's

  • Don’t ask too many questions that sound too dry and objective
  • Don’t sound very transactional
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcela is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Marcela

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Marcela move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Marcela take some risk or not?

  • They probably won’t put a lot at risk.

You And Marcela

Personality Compatibility


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