Marcela Gutierrez in

Marcela Gutierrez

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Global Head of Digital Analytics and Optimization, Director at Fossil Group, Inc.
📍 Basel, Basel, Switzerland

Marcela Gutierrez is a Director and the Global Head of Digital Analytics and Optimization at Fossil Group, Inc. With over 18 years of experience, she specializes in A/B testing, consumer behavior analysis, and data visualization to drive business growth. She holds a professional certificate in Digital Marketing from The Wharton School.

Colleagues describe her as having a rare combination of a highly analytic mind and an affable personality, noting she is thorough, knowledgeable, thoughtful, and dedicated in her work.

Her leadership in testing and analysis directly contributed to increasing revenue by over $45 million in a single year for Fossil Group.

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Experience
18 Years
Current Role
Global Head of Digital Analytics and Optimization, Director
Job Level
Mid-senior
Location
Basel, Basel, Switzerland
Personality Overview

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Decision Approach
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Priorities

Topics Marcela cares about

Experimentation Culture
Leads a global A/B testing program conducting over 160 tests annually and frequently speaks at conferences like Experiment Unite on building a culture of experimentation.
Data & AI
Actively participates in industry discussions, such as the "Leader's Dialogue Data & AI" event, focusing on testing AI solutions and exploring thought-provoking ideas.
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Career

Work history

4-2022
Global Head of Digital Analytics and Optimization, Director
Fossil Group, Inc.
10-2018 - 4-2022
Head of Analytics EMEA
Fossil Group, Inc.
7-2013 - 10-2018
Senior Manager, Digital Analytics & Optimization
Fossil Group, Inc.
5-2011 - 7-2013
Digital Analytics Senior Consultant
IBM
2007 - 2008
Account Manager in Manila, Philippines
Priority Fulfillment Services, Inc (PFSweb)
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2020 - 2020
Mini MBA
MiniMBA
2017 - 2018
Digital Marketing - Professional Certificate
The Wharton School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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