Marcela Valencia Tello

Judge
DISC Type : Dc

Strategy & Business Development Bbva Spark at BBVA en Colombia

Bogota, D.C., Capital District, Colombia

Overview

Marcela Valencia Tello leads Strategy & Business Development at BBVA Spark, leveraging over 20 years of experience in innovation and entrepreneurship. With a Masters in Corporate Communication from the University of Navarra, colleagues describe her as a proactive, results-focused, and natural networker dedicated to tangible outcomes.

She is passionate about fostering female leadership and building a better future for society. Marcela actively supports initiatives like "CLOSING THE GAP, " which aims to help women advance their careers, and is part of communities dedicated to creating strong networks among women leaders.

Unique fact: Marcela is a certified mentor for the Connect Climatech Accelerator, supporting ventures focused on climate technology.

Personality Overview

Features Driven

Generally Skeptic

Demanding

They prefer to be the ones controlling the conversation or defining the terms.  They like to move fast and expect the same from others. They respond better to strong and respectful interactions.

Topics They Care About

Startup Ecosystems
Her role at BBVA Spark focuses on providing banking services to high-growth companies, and she actively engages with the regional entrepreneurship and investment community.
Open Finance
She highlights her focus on challenges and opportunities in Open Innovation, Open Finance, and Open Banking as a core part of her recent professional activity.
Women's Leadership
Actively shares and supports initiatives like "CLOSING THE GAP, " a program designed to help women advance into leadership positions.

Media Appearances

Marcela has no verified media appearances

Work History

6-2025
Strategy & Business Development Bbva Spark at BBVA en Colombia
10-2022 - 9-2025
Business Innovation & Strategy Discipline Manager at BBVA en Colombia
6-2022 - 9-2022
Global Head of Strategic Alliances at WorknMates
8-2021 - 9-2022
Innovation and New Technologies Consultant at OIM - ONU Migración
7-2021 - 7-2022
Digital Transformation Consultant at Unitty

Education

2007 - 2008
MA in Corporate and Political Communications - MCPC from University of Navarra
2008 - 2009
Business Management Program from University of Navarra

More Information

Social Presence :

Prographics :

Exp : 15 Location : Bogota, D.C., Capital District, Colombia Job Level : N/A Designation : Strategy & Business Development Bbva Spark at BBVA en Colombia
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Insights For Selling To Marcela

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Speak about competitive differentiation that your product offers
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcela is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Marcela

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Marcela move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Marcela take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Marcela

Personality Compatibility


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