Marcela Vivas

Critic
DISC Type : C

Recruitment Consultant at Crue

Managua, Nicaragua

Overview

Marcela is an experienced business owner and digital marketing specialist at Bluewave Technology Group. She focuses on building compelling brands and helping clients with their IT decisions. She holds a degree from Universidad Americana and has expertise in sales, brand strategy, and global recruiting.

She is passionate about creating mutually beneficial partnerships by connecting talent from Latin America with international companies. This focus on people-centric solutions is a core part of her professional identity, stemming from her long-standing entrepreneurial journey.

Unique fact: Marcela launched her first business at the age of 23.

Personality Overview

Information Seeker

Objective Thinker

Precise

They like to do things independently and don’t look for support from others.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Brand Storytelling
Her profile highlights a love for building, elevating, and selling brands that tell a compelling story, which she has done as a business owner and brand specialist.
Connecting LATAM Talent
She explicitly states her enjoyment in connecting Latin American talent with international companies to create win-win partnerships, indicating a specific passion.
Digital Transformation
As a specialist at a technology advisory firm and with a focus on digital marketing, she helps clients navigate complex IT and cloud solution decisions.

Media Appearances

Marcela has no verified media appearances

Work History

2-2022
Recruitment Consultant at Crue
1-2022
Digital Marketing Specialist at Bluewave Technology Group
2-2020 - 1-2022
Quotes Manager/ Digital Marketing at Lancaster Communications Group
8-2017
Business Owner at Duplo Estudio Gráfico
7-2014 - 12-2016
Communications Specialist at Hábitat para la Humanidad Nicaragua

Education

2-2010 - 6-2014
Bachelor’s Degree from Universidad Americana (UAM)
2001 - 2009
High School from Centro Educacional Mantica Berio - Chinandega

More Information

Social Presence :

Prographics :

Exp : 12 Location : Managua, Nicaragua Job Level : Mid-senior Designation : Recruitment Consultant at Crue
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Insights For Selling To Marcela

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcela is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Marcela

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Marcela move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Marcela take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Marcela

Personality Compatibility


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