Marcell Barga in

Marcell Barga

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Sales Director - Regional Retailers & Wholesalers South / Southeast at Procter & Gamble
📍 São Paulo, Brazil

Marcell Barga is a commercial leader with 13 years of experience at Procter & Gamble, specializing in sales, trade marketing, and go-to-market strategy for the FMCG sector. He has a proven record of growing market share and holds a P&G-sponsored certification from Harvard Business Publishing.

Outside of his professional roles, Marcell has pursued international education, completing courses in the United Kingdom and an immersion program focused on luxury brands at Bocconi University in Milan, suggesting an interest in global markets and high-end consumer goods.

Unique fact: He completed a specialized immersion course on luxury brands in Milan, Italy.

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Experience
4 Years
Current Role
Sales Director - Regional Retailers & Wholesalers South / Southeast
Job Level
Mid-senior
Location
São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Marcell cares about

Go-to-Market Strategy
He has designed and implemented strategic GTM models for indirect channels and new brand launches within the beauty care sector at Procter & Gamble.
FMCG Brand Growth
He has a strong track record of driving business growth and market share gains for major P&G brands in the hair care and deodorants categories.
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Career

Work history

4-2025
Sales Director - Regional Retailers & Wholesalers South / Southeast
Procter & Gamble
11-2023 - 4-2025
Sales Director - São Paulo Indirect Customers
Procter & Gamble
11-2021 - 11-2023
Trade Marketing Director - Beauty Care
Procter & Gamble
In the press

Media appearances

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Education
2011 - 2012
Graduation
Universidade de Coimbra
2006 - 2011
Graduation
Universidade Federal do Paraná
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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