Marcell Barga

Critic
DISC Type : C

Sales Director - Regional Retailers & Wholesalers South / Southeast at Procter & Gamble

São Paulo, Brazil

Overview

Marcell Barga is a commercial leader with 13 years of experience at Procter & Gamble, specializing in sales, trade marketing, and go-to-market strategy for the FMCG sector. He has a proven record of growing market share and holds a P&G-sponsored certification from Harvard Business Publishing.

Outside of his professional roles, Marcell has pursued international education, completing courses in the United Kingdom and an immersion program focused on luxury brands at Bocconi University in Milan, suggesting an interest in global markets and high-end consumer goods.

Unique fact: He completed a specialized immersion course on luxury brands in Milan, Italy.

Personality Overview

Precise

ROI Driven

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Go-to-Market Strategy
He has designed and implemented strategic GTM models for indirect channels and new brand launches within the beauty care sector at Procter & Gamble.
FMCG Brand Growth
He has a strong track record of driving business growth and market share gains for major P&G brands in the hair care and deodorants categories.
Commercial Leadership
His career focuses on leading sales and trade marketing teams, designing productivity-driven commercial models, and strengthening customer relationships through data.

Media Appearances

Marcell has no verified media appearances

Work History

4-2025
Sales Director - Regional Retailers & Wholesalers South / Southeast at Procter & Gamble
11-2023 - 4-2025
Sales Director - São Paulo Indirect Customers at Procter & Gamble
11-2021 - 11-2023
Trade Marketing Director - Beauty Care at Procter & Gamble

Education

2011 - 2012
Graduation from Universidade de Coimbra
2006 - 2011
Graduation from Universidade Federal do Paraná

More Information

Social Presence :

Prographics :

Exp : 4 Location : São Paulo, Brazil Job Level : Mid-senior Designation : Sales Director - Regional Retailers & Wholesalers South / Southeast at Procter & Gamble
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Insights For Selling To Marcell

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcell is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Marcell

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Marcell move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Marcell take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Marcell

Personality Compatibility


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