Marcellis Counts

Evaluator
DISC Type : csd

Founder at Apiary in the Sky, LLC

Newark, New Jersey, United States

Overview

Marcellis Counts is a social impact entrepreneur and the founder of Apiary in the Sky, dedicated to urban redevelopment in his native Newark, NJ. A Seton Hall University graduate with degrees in social work and Africana studies, he uses urban farming and beekeeping to address food insecurity and beautify underserved communities.

Personality Overview

Quality Focused

Thorough Evaluator

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Urban Beekeeping
Founded Apiary in the Sky to transform vacant lots in Newark into beekeeping sites, strengthening the local food system and increasing representation for Black beekeepers.
Community Redevelopment
Focuses on converting underutilized properties into green spaces, gardens, and apiaries to serve as community healing centers offering programming and markets.
Environmental Justice
Passionate about addressing environmental racism and discrimination in agriculture, aiming to make Newark a major environmental hub through his work.

Media Appearances

Marcellis Counts of Apian Industry & André Ware of Bee U NYC. Featured in Apple Podcasts

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Marcellis Counts, Founder, Apiary in the Sky, LLC - YouTube. Featured in YouTube

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Marcellis Counts, Apian Industry — Black Farmer Fund. Featured in Black Farmer Fund

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Work History

3-2020
Founder at Apiary in the Sky, LLC
3-2020
Founder at APIAN

Education

2014 - 2019
Bachelor of Arts - BA from Seton Hall University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Newark, New Jersey, United States Job Level : Leadership Designation : Founder at Apiary in the Sky, LLC
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Insights For Selling To Marcellis

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcellis is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Marcellis

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Marcellis move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Marcellis take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Marcellis

Personality Compatibility


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