Marcello Fasano

Captain
DISC Type : DS

Purchase Director- AG EMEA and Global Small & Medium Tractors Product Development at CNH

Turin, Piedmont, Italy

Overview

Marcello Fasano is a Purchase Director at CNH, leading agricultural equipment purchasing for the EMEA region and global product development for tractors. He has extensive international experience managing worldwide teams in the US, Latin America, and the Far East, and holds a Bachelor of Engineering from Politecnico di Torino.

Outside of his core responsibilities, Marcello actively supports the professional achievements of his network and shows a keen interest in team growth and talent acquisition. He has previously worked within the broader automotive sector with Fiat Chrysler.

He once managed a purchasing turnover of €200 million for hydraulic components at Fiat Group.

Personality Overview

Consummate Professional

Long-Term Thinker

Planner & Achiever

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Global Procurement
His career involves managing worldwide purchasing teams and coordinating strategy across the US, Latin America, and Europe.
Product Development
His role is directly tied to purchasing for new product development in the small and medium tractors division at CNH.
Agricultural Equipment
[Predicted] His current position is focused on the agricultural (AG) equipment sector for CNH in the EMEA region.

Media Appearances

Marcello has no verified media appearances

Work History

7-2024
Purchase Director- AG EMEA and Global Small & Medium Tractors Product Development at CNH
6-2023 - 6-2024
Purchase Director - Small & Medium Tractors Product Development at CNH
1-2022 - 5-2023
Purchase Director - Head of Mechanical Commodity EMEA at CNH
6-2009 - 10-2011
Commodity Specialist EMEA at FCA Fiat Chrysler Automobiles
3-2008 - 5-2009
PD Purchasing Specialist at FIAT GROUP PURCHASING

Education

1994 - 2000
Bachelor of Engineering (B.E.) from Politecnico di Torino

More Information

Social Presence :

Prographics :

Exp : 9 Location : Turin, Piedmont, Italy Job Level : Mid-senior Designation : Purchase Director- AG EMEA and Global Small & Medium Tractors Product Development at CNH
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Insights For Selling To Marcello

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Let them know of potential risks but suggest mitigation methods alongside
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcello is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Marcello

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Marcello move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Marcello take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Marcello

Personality Compatibility


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