Marcelo Amorim in

Marcelo Amorim

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Diretor de Operações na HDI Seguros at HDI Seguros
📍 São Paulo, São Paulo, Brazil

Marcelo Amorim is the Director of Operations at HDI Seguros, where he leads the omnichannel customer service center for post-sales support. He specializes in process automation using AI and machine learning, including chat and voice bots. He holds an Executive MBA from the Universidade de São Paulo (USP).

Beyond his professional role, Marcelo is involved in community service. He has organized charitable events to support underprivileged children, providing them with gifts and recreational activities, and actively encourages participation from his colleagues.

He recently completed a second MBA in AI, Big Data, and Data Science, demonstrating a commitment to leveraging cutting-edge technology in his field.

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Experience
33 Years
Current Role
Diretor de Operações na HDI Seguros
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Marcelo cares about

AI in Customer Service
Responsible for automating post-sales support using AI, ML, and various bots (chat, WhatsApp, voice) to enhance customer experience and operational efficiency.
Omnichannel Strategy
Focuses on creating a unified and integrated customer experience across all service channels, including digital platforms and traditional phone support.
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Career

Work history

1-2024
Diretor de Operações na HDI Seguros
HDI Seguros
1-2019 - 6-2024
Diretor de Operações
Liberty Seguros (Brasil)
1-2015 - 12-2018
Diretor de Projetos e LMS (Liberty Managing System)
Liberty Seguros (Brasil)
12-1998 - 12-2014
Treasurer
Liberty Seguros (Brasil)
12-2014
Superintendente Financeiro
Liberty Paulista
In the press

Media appearances

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Education
1995 - 1996
Executive MBA
USP - Universidade de São Paulo
1987 - 1992
Superior
USP - Universidade de São Paulo
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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