Marcelo Nelzow

Critic
DISC Type : C

General Manager of Consórcio QuintoAndar at QuintoAndar

São Paulo, São Paulo, Brazil

Overview

Marcelo Nelzow is the Director of New Business at QuintoAndar, where he leads the expansion of fintech solutions. He was instrumental in launching and now manages the companys 100% digital real estate consortium. His background includes investor relations, strategic finance, and M&A, having executed seven deals.

He is a vocal advocate for making homeownership more accessible in Brazil, frequently discussing how consortiums can serve as an alternative to traditional financing in high-interest-rate environments. He is a graduate of Insper with a degree in Business Administration.

Marcelo launched Consórcio QuintoAndar, a new business line focused on making homeownership more accessible through a fully digital model with innovative cashback incentives.

Personality Overview

Information Seeker

ROI Driven

Objective Thinker

They prefer to analyze logically and value objective facts over emotions.  They don’t appreciate bells and whistles unless backed by data. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Real Estate Consortiums
He leads this new business unit at QuintoAndar and has recently given interviews to major outlets like Correio Braziliense and Jovem Pan News on the topic.
Fintech Innovation
His role is focused on creating new fintech business lines and he actively promotes QuintoAndar's 100% digital financial solutions.
Accessible Homeownership
He states that his motivation is to help more Brazilians achieve their dream of owning a home, especially in a challenging economic climate.

Media Appearances

Bamaq assume operação do Consórcio QuintoAndar e turbina setor imobiliário. Featured in Hoje em Dia

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QuintoAndar estreia em consórcios, com cashback e opção de saque de saldo acumulado. Featured in Exame

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Work History

7-2025
General Manager of Consórcio QuintoAndar at QuintoAndar
10-2023 - 6-2025
Director of Fintech New Business at QuintoAndar
9-2023 - 3-2024
Director of Investor Relations and Strategic Finance at QuintoAndar
1-2022 - 8-2023
Head of Investor Relations and Strategic Finance at QuintoAndar
1-2020 - 12-2021
Chief of Staff to the CFO and Head of Corporate Development at QuintoAndar

Education

2010 - 2014
Bachelor of Business Administration (BBA) from Insper Instituto de Ensino e Pesquisa
2013 - 2013
Exchange Program from University of St.Gallen

More Information

Social Presence :

Prographics :

Exp : 12 Location : São Paulo, São Paulo, Brazil Job Level : Senior Designation : General Manager of Consórcio QuintoAndar at QuintoAndar
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Insights For Selling To Marcelo

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcelo is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Marcelo

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Marcelo move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Marcelo take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Marcelo

Personality Compatibility


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