Marco Americo D. Antonio

Sharpshooter
DISC Type : DC

CEO at CertiSign

São Paulo, Brazil

Overview

Marco Americo D. Antonio is the CEO of CertiSign, leveraging over 30 years of experience in technology and telecommunications. An Electronic Engineer with a post-MBA, he has a history of leading major companies like DocuSign and UOL Diveo, managing large teams and significant P&Ls. People often describe him as results-focused, business-oriented, and pragmatic.

He is an enthusiast of digital transformation and ESG principles, often discussing the intersection of technology, regulation, and business. Marco shows a keen interest in analyzing how new technologies and compliance standards, such as the AI Act and GDPR, impact corporate strategy and productivity on a global scale.

He successfully navigated DocuSign through its GDPR compliance, an experience he now applies to the emerging challenges of AI regulation for Brazilian companies.

Personality Overview

ROI Driven

Precise But Practical

Rigorous & Demanding

They prefer to be the ones controlling the conversation or defining the terms.  They respond better to strong and respectful interactions. They take a lot of pride in personal achievements.

Topics They Care About

AI Regulation
He actively discusses the business impact of the EU AI Act, drawing from his direct experience managing DocuSign's transition to GDPR compliance.
Digital Transformation
A core theme of his career, he has led successful digital transformation projects, including implementing CRM and automation tools to drive revenue growth at UNICOBA.
Cybersecurity Adoption
Focuses on the human-centric challenges of cybersecurity, such as employee burnout from security alerts and the high failure rate of Zero Trust projects.

Media Appearances

Marco has no verified media appearances

Work History

4-2023
CEO at CertiSign
10-2019 - 7-2022
CEO at UNICOBA
7-2016 - 7-2019
VP and GM LATAM at DocuSign
2-2015 - 7-2016
VP of Operations LATAM at DocuSign
1-2011 - 5-2014
COO at UOL Diveo

Education

2018 - 2018
Board Members Development Program from Fundação Dom Cabral
2006 - 2008
Post MBA from FIA - Fundação Instituto de Administração

More Information

Social Presence :

Prographics :

Exp : 17 Location : São Paulo, Brazil Job Level : Leadership Designation : CEO at CertiSign
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Insights For Selling To Marco Americo

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Get to the point quickly instead of spending time doing small talk
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marco Americo is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Marco Americo

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Marco Americo move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Marco Americo take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Marco Americo

Personality Compatibility


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