Marco Calicchia

Evaluator
DISC Type : Dcs

Co-Founder an CEO at Kreators

Zurich, Zurich, Switzerland

Overview

Marco Calicchia is the Co-Founder and CEO of Kreators, an AI-driven platform for Web3 creator marketing. With a background in Business Administration, he previously founded MaZee, a globally top-ranked community management firm, and scaled revenue 8x as a BD Director at CertiK. People often describe him as brilliant, smart, and a dedicated sales professional.

Outside of his entrepreneurial ventures, Marco is a new father who recently started his company after a period of unemployment. He is half Italian and half American, and his interests include cooking and football. In the past, he has enjoyed spending his summers sailing and winters snowboarding.

He founded MaZee in 2017, a firm that helped over 30 blockchain projects raise nearly $500M and supported startups now valued at over $5B.

Personality Overview

Thorough Evaluator

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Web3 Creator Economy
His current venture, Kreators, is focused on fixing what he describes as a "broken" creator and influencer marketing system in the Web3 space.
Community Building
A core theme of his career, from founding the community management agency MaZee to recently hosting discussions on X about building communities.
Startup Fundraising
He is actively raising a $3M seed round for his new company, Kreators, demonstrating a focus on venture capital and early-stage growth.

Media Appearances

Marco has no verified media appearances

Work History

1-2025
Co-Founder an CEO at Kreators
5-2024 - 12-2024
BD lead at nReach.io
8-2022 - 5-2024
Head of Institutional Sales at Redefine
12-2020 - 5-2022
BD Director at CertiK
8-2019 - 12-2020
Blockchain Sales Lead at T-Labs

Education

Business Administration from American University in Bulgaria
High School Diploma from St.Lawrence College, Athens

More Information

Social Presence :

Prographics :

Exp : 6 Location : Zurich, Zurich, Switzerland Job Level : Leadership Designation : Co-Founder an CEO at Kreators
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Insights For Selling To Marco

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marco is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Marco

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Marco move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Marco take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Marco

Personality Compatibility


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