Marco Ficarelli

Commander
DISC Type : D

Chief Revenue Officer, International at Orveon Global

Dubai, United Arab Emirates

Overview

Marco Ficarelli is the Chief Revenue Officer for International at Orveon Global, leading brands like Laura Mercier and bareMinerals. With over 25 years of experience in the beauty and FMCG sectors, he specializes in P&L leadership and global expansion across diverse markets. He holds a degree from Luiss Guido Carli University.

Raised by a hotelier father and a mother who taught tailoring, Marco developed an early eye for elegance and customer experience. He has a deep passion for bespoke craftsmanship and personal style, viewing clothing as a form of self-expression. He works with master tailors to create personalized pieces and has an extensive wardrobe.

Unique fact: His mother, a tailor, made his first suit for him when he was just 12 years old.

Personality Overview

Strong-Willed

Candid & Clear

Very Quick

They prefer to be the ones controlling the conversation or defining the terms.  They respond better to strong and respectful interactions. They are not always relationship oriented.

Topics They Care About

Global Brand Expansion
He is responsible for driving Orveon's revenue strategy in 59 international markets and has recently focused on expanding brand presence in Asia, particularly India.
Bespoke Craftsmanship
He has a strong personal passion for craftsmanship, collecting bespoke tailored jackets and working with master artisans to create unique, personalized items.
Experiential Retail
He launched a temporary Laura Mercier Café in Malaysia to create an immersive brand experience, reflecting his belief in offering customers more than just a product.

Media Appearances

Orveon Global Defines Executive Leadership and Expands 370+ Global Hires on Mission to Further Sustainable Face Care. Featured in PR Newswire

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Marco Ficarelli, Chief Revenue Officer of Orveon Global. Featured in YouTube

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Work History

1-2022 - 1-2026
Chief Revenue Officer, International at Orveon Global
1-2020 - 1-2022
Executive Vice President, Asia Pacific at Coty
8-2018 - 12-2019
Senior Vice President, Professional Beauty - Europe at Coty
2-2017 - 7-2018
Senior Vice President, Asia at Revlon Inc.
2-2014 - 2-2017
Vice President Asia Pacific at Elizabeth Arden

Education

1994 - 1998
110 cum laude from Luiss Guido Carli University
1996 - 1997
Business Administration and Management from University of Exeter

More Information

Social Presence :

Prographics :

Exp : 27 Location : Dubai, United Arab Emirates Job Level : N/A Designation : Chief Revenue Officer, International at Orveon Global
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Insights For Selling To Marco

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marco is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Marco

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Marco move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Marco take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Marco

Personality Compatibility


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