Marco Ludwig

Enigma
DISC Type : cdi

President at UZIN UTZ North America

Dallas-Fort Worth Metroplex, United States

Overview

Marco Ludwig is the President of UZIN UTZ North America, bringing extensive leadership experience from CEO and executive roles in the building materials and private equity sectors. His career is marked by driving significant growth and leading corporate turnarounds. He holds a Masters from Goethe University and a Certificate in Business Excellence from Columbia Business School.

Outside of his executive career, Marco is a former military pilot and a CrossFit enthusiast. He thrives in high-pressure situations, a trait likely honed through both his military service and dedication to high-intensity fitness, showcasing a disciplined and energetic personality.

Unique fact: He combines the precision of a former military pilot with the strategic mindset of an investment banker and strategy consultant.

Personality Overview

Challenger

Fast Follower

Friendly Yet Blunt

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Corporate Turnarounds
Has a proven track record of elevating companies, such as more than doubling sales at Schluter Systems and leading the turnaround of Zumtobel Americas.
Building Materials Industry
His career is centered on the building materials and flooring industry, with CEO and President roles at UZIN UTZ, Ready Made Trusses, and Schluter Systems.
Private Equity Investing
As Managing Partner at Metar Capital, he searched for, acquired, and then took over operational leadership of manufacturing companies.

Media Appearances

Marco Ludwig Discusses Uzin Utz North American Business. Featured in YouTube

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Marco Ludwig Named President of Uzin Utz North America Inc.. Featured in Uzin.com (Official Company News)

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Work History

President at UZIN UTZ North America
Managing Partner at Metar Capital
Chief Executive Officer (CEO) at Ready Made Trusses and Builders' Supply
Chief Executive Officer (CEO North America) & President at Schluter Systems
Chief Commercial Officer & Member of the US Board at Zumtobel Lighting

Education

Certificate in Business Excellence from Columbia Business School
Master's degree from Goethe University Frankfurt

More Information

Social Presence :

Prographics :

Exp : N/A Location : Dallas-Fort Worth Metroplex, United States Job Level : Leadership Designation : President at UZIN UTZ North America
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Insights For Selling To Marco

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marco is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Marco

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Marco move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Marco take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Marco

Personality Compatibility


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