Marco Nätlitz

Critic
DISC Type : C

Director Software Engineering at Exasol

Cologne, North Rhine-Westphalia, Germany

Overview

Marco Nätlitz is the Director of Software Engineering at Exasol, where he leads international teams focused on AI innovation, data lakehouses, and open source. He is a co-founder of the acquired data warehouse automation company, Yotill, and holds a Master of Science from the University of Cologne.

He is passionate about demystifying AI for data and software engineers, writing extensively on his blog, deliberate. codes. His work focuses on bridging the gap between complex AI frameworks and practical enterprise applications, emphasizing clarity and intent before implementation.

Unique fact: Marco is the inventor on a patent for a system that automates data warehouse development, allowing non-technical users to build production-ready data warehouses.

Personality Overview

ROI Driven

Precise

Information Seeker

They choose to analyze logically and value facts to emotions.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Practical AI
He focuses on cutting through AI hype to help data and software engineers build real-world applications. He writes about what works in practice on his blog, deliberate. codes.
Agentic Engineering
A recent area of focus in his public speaking and writing, he explores spec-driven development to create more structured and effective AI-powered engineering workflows.
AI Adoption Barriers
He has recently written about his belief that fear among skeptical software engineers, not cost or tooling, is the biggest obstacle to AI adoption in teams.

Media Appearances

Marco has no verified media appearances

Work History

1-2026
Director Software Engineering at Exasol
12-2024 - 12-2025
Senior Engineering Manager (Head of Innovation) at Exasol
9-2020 - 11-2024
Senior Engineering Manager Data Warehouse Automation at Exasol
10-2018 - 9-2020
Co-Founder, Inventor, CTO (acquired) at Yotilla
11-2014 - 9-2018
Senior Consultant at areto consulting gmbh

Education

2011 - 2014
Master of Science - MS from University of Cologne
Bachelor of Science - BS from Bonn-Rhein-Sieg University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 13 Location : Cologne, North Rhine-Westphalia, Germany Job Level : Mid-senior Designation : Director Software Engineering at Exasol
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Insights For Selling To Marco

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marco is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Marco

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Marco move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Marco take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Marco

Personality Compatibility


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