Marco Trujillo

Critic
DISC Type : C

COO at biped.ai

Guadalajara, Mexico Metropolitan Area

Overview

Marco Trujillo is the COO of biped. ai and co-founder of Sunu Inc. , specializing in assistive technology for the visually impaired. An alumnus of Y Combinator and an MIT Innovator under 35, he has a degree in Mechatronics Engineering. People familiar with his work describe him as a passionate, dedicated, and flexible leader.

A lifelong tinkerer and robotics enthusiast since his teenage years, he has represented Mexico in robotics competitions. He is a multi-talented individual who funded his university studies by working as a dancer, salesperson, and robotics teacher, showcasing his immense drive and diverse skill set.

His passion for accessibility was inspired by his childhood best friend, who is deaf, leading him to create multiple assistive devices.

Personality Overview

Negotiator

Precise

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They enjoy working alone and do not rely on others very often. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Assistive Technology
Co-founded two startups, Sunu and biped. ai, dedicated to creating mobility aids and technologies that empower people with visual impairments.
AI for Mobility
Currently developing an AI-powered vest at biped. ai that functions as a co-pilot for pedestrians with blindness, using autonomous driving technology.
Hardware Entrepreneurship
Successfully founded, scaled, and secured funding for hardware startups in the assistive technology space, bringing products to a global market.

Media Appearances

Marco has no verified media appearances

Work History

1-2024 - 6-2025
COO at biped.ai
6-2013 - 12-2023
Co-founder & CEO at Sunu Inc
1-2013 - 1-2014
Electronic Designer at CINVESTAV, Guadalajara
2-2012 - 2-2013
Software Developer at Intel Corporation
6-2011 - 3-2012
Robotics designer at Intel Corporation

Education

10-2021 - 12-2021
Diploma of Education from EGADE Business School del Tecnológico de Monterrey
2017 - 2017
Alumni Summer 2017 from Y Combinator

More Information

Social Presence :

Prographics :

Exp : 14 Location : Guadalajara, Mexico Metropolitan Area Job Level : N/A Designation : COO at biped.ai
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Insights For Selling To Marco

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marco is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Marco

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Marco move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Marco take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Marco

Personality Compatibility


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