Marcos Lacerda Martins

Evaluator
DISC Type : SDC

Costumer Service Coordinator at Lexmark

São Paulo, São Paulo, Brazil

Overview

Marcos Lacerda is a Technical Services and Operations Coordinator at Lexmark with a background in computer science. He has a strong history of managing contracts, coordinating field teams, and ensuring customer satisfaction for major clients during his time at companies like Ricoh Brasil.

Described by colleagues as cooperative and proactive, he emphasizes quality, precision, and organization in his work. He focuses on process improvement, cost analysis, and using data to drive decisions, ensuring projects are delivered on time and meet strategic goals.

He is actively upskilling in modern technology, having recently completed certifications in "Lexmark AI Foundations" and "Microsoft Excel with Copilot".

Personality Overview

Thorough Evaluator

Quality Focused

Hard To Convince

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

AI-Driven Analysis
Recently completed certifications in "Lexmark AI Foundations" and "Microsoft Excel with Copilot, " indicating a focus on leveraging AI for data analysis in his role.
Technical Services Management
Holds extensive experience coordinating technical field services and operations at major companies like Lexmark and Ricoh, with a focus on meeting SLAs and controlling costs.
Customer Experience Strategy
A core theme in his professional headline and current role, emphasizing customer satisfaction and strategic client service within contractual agreements.

Media Appearances

Marcos has no verified media appearances

Work History

10-2024
Costumer Service Coordinator at Lexmark
4-2024 - 9-2024
Supply Chain Analyst at Azza
10-2022 - 7-2023
Analista de Projetos e Operações at Orizon Valorização de Resíduos
10-2020 - 1-2022
Vendas at Digirax
5-2019 - 1-2020
Coordenador de Serviços Técnicos | Coordenador de Operações at Ricoh Brasil

Education

5-2025 - 5-2026
Língua Inglesa e Literaturas de Língua Inglesa from Wizard by Pearson
2004 - 2008
Top from Universidade Anhembi Morumbi

More Information

Social Presence :

Prographics :

Exp : 7 Location : São Paulo, São Paulo, Brazil Job Level : Junior Designation : Costumer Service Coordinator at Lexmark
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Insights For Selling To Marcos

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcos is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Marcos

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Marcos move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Marcos take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Marcos

Personality Compatibility


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