Marcus Crofton

Examiner
DISC Type : sc

Deputy Director - Integrated Communications at Sotheby's

London, England, United Kingdom

Overview

Marcus has no verified overview

Personality Overview

Unexpressive

Late Adopter

Tough To Convince

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They do not like taking risks at all and go for proven options in the end. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Marcus has no verified topics they care about

Media Appearances

Marcus has no verified media appearances

Work History

12-2025
Deputy Director - Integrated Communications at Sotheby's
4-2025
Member Board of Trustees at Arts&Heritage
4-2024 - 12-2025
Arts Communications Consultant at Freelance
2-2022 - 4-2024
Head of Press & Marketing at Waddington Custot
6-2014 - 2-2022
Senior Communications & Campaigns Manager at Contemporary Art Society

Education

2006 - 2009
Politics from University of Nottingham
5-2024 - 8-2024
Executive Leadership Programme from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Deputy Director - Integrated Communications at Sotheby's
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Insights For Selling To Marcus

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcus is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Marcus

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Marcus move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Marcus take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Marcus

Personality Compatibility


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