Marcus Persson

Questioner
DISC Type : c

Co-Founder at Zellify

Stockholm, Stockholm County, Sweden

Overview

Marcus Persson is the Co-Founder of Zellify, a platform enabling mobile app developers to monetize outside of traditional app stores and avoid the 30% commission fees. He focuses on creating Web2App funnels to give developers more control and profitability. He is an alumnus of Viktor Rydberg gymnasium Odenplan.

Marcus has a keen interest in the Stockholm tech community, actively organizing networking events for founders and developers. His background includes consulting for PadelOne Group, and he has spoken at industry events like Paddle Connect, indicating a strong interest in the sport of Padel.

As a teenager, he and his co-founder had their first entrepreneurial success by creating and selling a tool for the computer game Counter-Strike.

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

App Monetization
His company, Zellify, is built to help mobile app developers monetize outside the App Stores and avoid the 30% Apple and Google tax.
Web2App Growth
He speaks publicly and writes articles about how mobile app teams can use Web2App data and funnels to drive user acquisition and growth.
Challenging Monopolies
He is passionate about taking on the app store monopolies of Apple and Google, a core part of Zellify's mission.

Media Appearances

Marcus has no verified media appearances

Work History

8-2023
Co-Founder at Zellify
9-2023 - 9-2024
Intern Equity Research at Redeye AB
6-2022 - 9-2023
Consultant at PadelOne Group
6-2023 - 6-2023
Insight Intern at Capstone Investment Advisors
11-2021 - 7-2022
Vice Ordförande Finansiella Utskottet at Stiftelsen Viktor Rydbergs Skolor

Education

7-2021 - 6-2024
Natural Science program from Viktor Rydberg gymnasium Odenplan
2018 - 2019
Online Course from Yale University

More Information

Social Presence :

Prographics :

Exp : 2 Location : Stockholm, Stockholm County, Sweden Job Level : Leadership Designation : Co-Founder at Zellify
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Insights For Selling To Marcus

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcus is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Marcus

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Marcus move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Marcus take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Marcus

Personality Compatibility


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