Marcus Wilson

Questioner
DISC Type : c

Chief Executive Officer at CryoBuilt

Davis, California, United States

Overview

Marcus Wilson is the Co-Founder and CEO of CryoBuilt, with a career focused on founding, scaling, and successfully exiting companies. A graduate of UC Daviss MBA program, he specializes in building businesses with strong foundations and clear strategies, aiming for long-term, sustainable impact in industries that improve peoples lives.

His professional drive centers on creating products that genuinely help people feel better. This is demonstrated by his leadership in the wellness and longevity sector, where he is expanding access to cryotherapy through new technologies and strategic international partnerships in markets like Dubai and Saudi Arabia.

Under his leadership, CryoBuilt has been recognized on the Inc. 5000 list of fastest-growing private companies in America for four consecutive years.

Personality Overview

Value Seeker

Systematic

Not Easily Convinced

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Wellness and Longevity
He is a leader in the wellness industry, frequently discussing science-backed approaches to recovery and longevity at global summits and in interviews.
Scaling Businesses
He has a track record of growing businesses from startup to over $20M in revenue, leading them through traction, scaling, and eventual acquisition.
At-Home Wellness
He is actively shaping the future of at-home recovery by launching Chillybox, a cryotherapy chamber designed and priced for personal, in-home use.

Media Appearances

CryoBuilt CEO Talks Cryotherapy Industry, Being American‑Made. Featured in Athletech News

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CryoBuilt Completes Equity Investment in ChillyBox, Secures Global Distribution Rights Amid At‑Home Wellness Boom. Featured in PR Newswire

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UFC Names CryoBuilt Official Cryotherapy Partner for UFC Performance Institute. Featured in UFC.com

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Work History

1-2020
Chief Executive Officer at CryoBuilt
1-2015 - 1-2020
Co-Founder & Chief Financial Officer at CryoBuilt
7-2025
Board Member at Chillybox
3-2023
Founding Board Member at The CCM Initiative
1-2006 - 2-2018
Chief Financial Officer at RSI - Refrigeration Solutions

Education

2010 - 2013
Master of Business Administration (M.B.A.) from University of California, Davis - Graduate School of Management
2005 - 2009
Bachelor of Science from California Polytechnic State University-San Luis Obispo

More Information

Social Presence :

Prographics :

Exp : 20 Location : Davis, California, United States Job Level : Leadership Designation : Chief Executive Officer at CryoBuilt
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Insights For Selling To Marcus

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcus is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Marcus

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Marcus move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Marcus take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Marcus

Personality Compatibility


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