Marcus Woo

Commander
DISC Type : D

Director of Sales & Marketing, HK & Greater China at Queue Associates APAC

Hong Kong, Hong Kong SAR

Overview

Marcus is the Director of Sales & Marketing for Queue Associates in Hong Kong & Greater China, with over 15 years of experience in the ICT industry. He specializes in GTM strategies and leverages his MBA from CUHK to support tech entrepreneurs. People who have worked with him describe him as energetic and responsible.

He is passionate about establishing Hong Kong as a leading hub for tech innovation and business growth. This mission drives his work in building ecosystems for entrepreneurs. He also enjoys attending major local sporting and networking events like the Hong Kong Sevens.

Unique fact: Marcus holds a Bachelor of Arts from the University of California, Berkeley, and is a Certified ESG Planner (CEP®).

Personality Overview

Risk-Taker

Decisive

Impact-Driven

They take a lot of pride in personal achievements.  They like to move fast and expect the same from others. More than the product, they care about the impact of the product.

Topics They Care About

Tech Ecosystem Building
His work at Invest Hong Kong and stated passion is focused on creating a supportive ecosystem for tech entrepreneurs to thrive in Hong Kong.
Microsoft Ecosystem
His current role focuses on modernizing operations through Microsoft applications and AI, and he actively participates in Microsoft events like the AI Tour.
Go-To-Market Strategy
A core part of his professional headline and experience, he provides tailored GTM strategies for businesses entering the Hong Kong and Greater China markets.

Media Appearances

Marcus has no verified media appearances

Work History

3-2026
Director of Sales & Marketing, HK & Greater China at Queue Associates APAC
2-2023 - 3-2026
Senior Vice President, Digital Technologies & Data Infrastructure at Invest Hong Kong
7-2021 - 2-2023
Director, International Business at Telstra PBS
7-2019 - 6-2021
Assistant Director, International Sales at Telstra PBS
7-2017 - 6-2019
Senior Business Manager, International Business at Telstra PBS

Education

2020 - 2022
Master of Business Administration - MBA from CUHK Business School
2013 - 2015
Master of Arts (M.A.) from The Chinese University of Hong Kong

More Information

Social Presence :

Prographics :

Exp : 18 Location : Hong Kong, Hong Kong SAR Job Level : Mid-senior Designation : Director of Sales & Marketing, HK & Greater China at Queue Associates APAC
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Insights For Selling To Marcus

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Objectively showcase the impact that your product creates
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcus is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Marcus

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Marcus move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Marcus take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Marcus

Personality Compatibility


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