Mardi McBrien

Evaluator
DISC Type : cds

Senior Director, Corporate Performance & Accountability at WBCSD – World Business Council for Sustainable Development

London, England, United Kingdom

Overview

Mardi has no verified overview

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Mardi has no verified topics they care about

Media Appearances

Mardi has no verified media appearances

Work History

7-2025
Senior Director, Corporate Performance & Accountability at WBCSD – World Business Council for Sustainable Development
5-2025
Standards & Integrity Committee at Accounting for Nature
1-2023
XBRL International Board of Directors - Vice Chair at XBRL International, Inc.
2-2022 - 2-2025
Chief of Strategic Affairs & Capacity Building at IFRS Foundation
5-2021 - 2-2022
Advisory Panel at Financial Reporting Council

Education

2021 - 2021
Certificate from Cornell University
8-2019 - 5-2020
Non-Executive Director Diploma from FT Board Director Programme

More Information

Social Presence :

Prographics :

Exp : 22 Location : London, England, United Kingdom Job Level : Senior Designation : Senior Director, Corporate Performance & Accountability at WBCSD – World Business Council for Sustainable Development
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Insights For Selling To Mardi

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mardi is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Mardi

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Mardi move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Mardi take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Mardi

Personality Compatibility


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