Margaret Whelan

Commander
DISC Type : D

Field & Event Marketing Manager at Black Kite

Chicago, Illinois, United States

Overview

Margaret is a growth-focused marketing leader with over nine years of experience in the cybersecurity and SaaS industries. Specializing in driving high-intent pipelines, she is known for being prompt, thorough, and organized. She holds a Bachelor of Arts from the University of Southern Maine and excels at creating strategic, multichannel campaigns.

Outside of her direct role, Margaret is an active member of the Cybersecurity Marketing Society. Her public posts show a passion for networking at industry events and a commitment to staying inspired by innovation and disruption within the third-party risk management landscape.

She is a recipient of the Boston Celtics Heros Among Us Award.

Personality Overview

Candid & Clear

Strong-Willed

Decisive

They respond well to strong and respectful communication.  They prefer to be the ones controlling the conversation or defining the terms. They like to move fast and expect the same from others.

Topics They Care About

Cybersecurity Marketing
Her entire career, including roles at Black Kite and Black Hat, has been focused on marketing within the cybersecurity space. She is also a member of the Cybersecurity Marketing Society.
Strategic Event Marketing
Her role centers on accelerating sales pipeline through strategic events, trade shows, and executive briefings to create high-value opportunities.
Third-Party Risk (TPRM)
She recently expressed inspiration from her team's commitment to transforming the TPRM landscape, a key focus area in her role at Black Kite.

Media Appearances

Margaret has no verified media appearances

Work History

1-2026
Field & Event Marketing Manager at Black Kite
1-2026
Member at Cybersecurity Marketing Society
9-2022 - 1-2026
Marketing Manager, Cybersecurity at Black Hat Events at Black Hat
7-2021 - 8-2022
Marketing Project Manager at The Channel Company
2-2020 - 7-2021
Marketing Program Manager at Informa Connect

Education

2011 - 2015
Bachelor of Arts (BA) from University of Southern Maine
2007 - 2011
General from Nauset Regional High School

More Information

Social Presence :

Prographics :

Exp : 9 Location : Chicago, Illinois, United States Job Level : Middle Designation : Field & Event Marketing Manager at Black Kite
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Insights For Selling To Margaret

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Margaret is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Margaret

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Margaret move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Margaret take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Margaret

Personality Compatibility


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