Maria Armstrong

Initiator
DISC Type : Di

Principal Worldwide EBA Partner Lead at Amazon Web Services (AWS)

United States

Overview

Maria Armstrong is a passionate leader with over 20 years of experience in sales and business development, currently serving as a Principal Worldwide EBA Partner Lead at AWS. She specializes in go-to-market strategy for application modernization and holds an AWS Certified Cloud Practitioner certification. People who have worked with her describe her as emotionally intelligent, hardworking, and a natural salesperson.

Outside of her professional life, Maria values authenticity and empathy, acknowledging the personal challenges people may face beyond their social media presence. She emphasizes the importance of spending quality time with family to recharge, indicating a strong appreciation for work-life balance and personal well-being.

She recently led the successful launch of the EBA Partner Certification Program, certifying 70 partners worldwide.

Personality Overview

Friendly Challenger

Impact-Oriented

Confident

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Experience-Based Acceleration
Her current role and recent focus are centered on leading the Experience-Based Acceleration (EBA) program and certifying partners to deliver it.
Application Modernization
A core competency throughout her recent roles at AWS and VMware, helping partners and customers modernize legacy applications for multi-cloud environments.
Partner GTM Strategy
Her titles consistently involve leading Go-To-Market (GTM) strategy with partners, a key focus of her career at AWS.

Media Appearances

Maria has no verified media appearances

Work History

11-2024
Principal Worldwide EBA Partner Lead at Amazon Web Services (AWS)
9-2023 - 11-2024
Principal AMER Partner GTM Leader, Migration & Modernization at Amazon Web Services (AWS)
9-2022 - 9-2023
NAMER Partner GTM Leader, Application Modernization at Amazon Web Services (AWS)
4-2021 - 9-2021
Modern Apps Solutions Executive- Tanzu at VMware
1-2019 - 3-2021
Sr. Territory Manager- Commerical East Accounts at VMware

Education

1999 - 2003
Bachelor of Science (BS) from Franklin Pierce University
1999 - 2003
Bachelor of Science from Franklin Pierce University

More Information

Social Presence :

Prographics :

Exp : 16 Location : United States Job Level : Mid-senior Designation : Principal Worldwide EBA Partner Lead at Amazon Web Services (AWS)
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Insights For Selling To Maria

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Look like someone who is on top of their game
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maria is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Maria

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Maria move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Maria take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Maria

Personality Compatibility


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