Maria Carolina Alvarado Burbano

Doer
DISC Type : ds

Jefe de Mercadeo por Categoría at Harinera del Valle S.A.

Colombia

Overview

Maria Carolina is a seasoned marketing leader with extensive experience in the consumer goods sector at companies like Harinera del Valle, Bivien, and Colgate-Palmolive. She specializes in brand and category management. She holds dual degrees in International Marketing & Advertising and Business Administration from Universidad Icesi.

She has a professional interest in major consumer goods and technology companies, including Procter & Gamble and Microsoft. She appears invested in team growth, having previously shared job opportunities for brand assistant roles within her network.

She has built her entire career progressing through brand management roles at major multinational consumer goods companies.

Personality Overview

Deliberate Doer

Results Focused

Strategic Planner

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Brand Management
Her career has focused on brand management, with progressive roles as Brand Manager and Senior Brand Manager at Colgate-Palmolive and Bivien.
Category Marketing
Her current role as Head of Marketing by Category at Harinera del Valle S. A. demonstrates her expertise in managing and growing product categories.
CPG Industry
She has deep experience in the Consumer Packaged Goods industry, having worked for market leaders like Harinera del Valle and Colgate-Palmolive.

Media Appearances

Maria Carolina Alvarado Burbano - Harinera del Valle S.A. - The Org. Featured in The Org

See Now

Work History

4-2024
Jefe de Mercadeo por Categoría at Harinera del Valle S.A.
6-2023 - 4-2024
Gerente de Marca Senior Categoría Capilares at Bivien
5-2022 - 5-2023
Gerente de Marca Capilares at Bivien
1-2019 - 5-2022
Brand Manager - UAP at Colgate-Palmolive
1-2017 - 12-2018
Brand Development Assistant - Oral Care at Colgate-Palmolive

Education

2007 - 2014
Mercadeo Internacional y Pubicidad from Universidad Icesi
2007 - 2014
Administración de Empresas from Universidad Icesi

More Information

Social Presence :

Prographics :

Exp : 12 Location : Colombia Job Level : N/A Designation : Jefe de Mercadeo por Categoría at Harinera del Valle S.A.
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Insights For Selling To Maria Carolina

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maria Carolina is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Maria Carolina

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Maria Carolina move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Maria Carolina take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Maria Carolina

Personality Compatibility


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