Maria Carolina Alvarado Burbano in

Maria Carolina Alvarado Burbano

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Jefe de Mercadeo por Categoría at Harinera del Valle S.A.
📍 Colombia

Maria Carolina is a seasoned marketing leader with extensive experience in the consumer goods sector at companies like Harinera del Valle, Bivien, and Colgate-Palmolive. She specializes in brand and category management. She holds dual degrees in International Marketing & Advertising and Business Administration from Universidad Icesi.

She has a professional interest in major consumer goods and technology companies, including Procter & Gamble and Microsoft. She appears invested in team growth, having previously shared job opportunities for brand assistant roles within her network.

She has built her entire career progressing through brand management roles at major multinational consumer goods companies.

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Experience
12 Years
Current Role
Jefe de Mercadeo por Categoría
Location
Colombia
Personality Overview

How Maria shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Maria cares about

Brand Management
Her career has focused on brand management, with progressive roles as Brand Manager and Senior Brand Manager at Colgate-Palmolive and Bivien.
Category Marketing
Her current role as Head of Marketing by Category at Harinera del Valle S. A. demonstrates her expertise in managing and growing product categories.
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Career

Work history

4-2024
Jefe de Mercadeo por Categoría
Harinera del Valle S.A.
6-2023 - 4-2024
Gerente de Marca Senior Categoría Capilares
Bivien
5-2022 - 5-2023
Gerente de Marca Capilares
Bivien
1-2019 - 5-2022
Brand Manager - UAP
Colgate-Palmolive
1-2017 - 12-2018
Brand Development Assistant - Oral Care
Colgate-Palmolive
In the press

Media appearances

Maria Carolina Alvarado Burbano - Harinera del Valle S.A. - The Org. Featured in The Org
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Education
2007 - 2014
Mercadeo Internacional y Pubicidad
Universidad Icesi
2007 - 2014
Administración de Empresas
Universidad Icesi
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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