Maria Fernanda Alvarez Morantes

Questioner
DISC Type : c

Project Manager Junior at Efecto Digital

Bogota, D.C., Capital District, Colombia

Overview

Maria Fernanda Alvarez Morantes is a Project Manager with a focus on digital marketing, project management, and data analytics. A graduate of Universidad EAN with both a Bachelors in Business Administration and a Masters in Project Management, she has experience in campaign planning, client management, and process optimization.

Passionate about continuous learning, Maria actively pursues certifications and new skills. She recently completed a course in Design Thinking and is skilled in data analysis using Power BI, demonstrating a commitment to applying modern methodologies and tools in her work.

She has a background in IT recruitment, identifying and interviewing candidates for roles in web development, data, and digital marketing.

Personality Overview

Not Easily Convinced

Value Seeker

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Digital Marketing
Her experience involves creating and managing digital marketing campaigns, including social media content and email marketing strategies, to help businesses succeed.
Project Management
Currently pursuing a Master's in Project Management and works as a Project Manager, indicating a strong focus on this discipline.
Data Analytics
She highlights data analytics and has completed courses in Power BI, showing a keen interest in using data for decision-making.

Media Appearances

Maria has no verified media appearances

Work History

9-2024
Project Manager Junior at Efecto Digital
2-2024 - 9-2024
Junior Consultant at Evolution Change
7-2023 - 1-2024
Consultant trainee IT Digital & e-Commerce at Michael Page

Education

1-2020 - 6-2024
Bachelor of Business Administration - BBA from Universidad EAN
Maestría en Gerencia de Proyectos from Universidad EAN

More Information

Social Presence :

Prographics :

Exp : 2 Location : Bogota, D.C., Capital District, Colombia Job Level : Middle Designation : Project Manager Junior at Efecto Digital
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Insights For Selling To Maria Fernanda

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maria Fernanda is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Maria Fernanda

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Maria Fernanda move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Maria Fernanda take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Maria Fernanda

Personality Compatibility


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