Maria Fernanda Jaramillo Rubio

Questioner
DISC Type : c

Director de operaciones at PRIMO

Medellín, Antioquia, Colombia

Overview

Maria Fernanda Jaramillo Rubio is the Operations Director at PRIMO, where she leverages her expertise in LTL freight and strategic leadership to manage over 10, 000 monthly shipments. She focuses on enhancing efficiency and team productivity, holding Masters degrees in supply chain management and international business.

Beyond her corporate role, Maria Fernanda is involved in social impact initiatives, having actively recruited for her foundation, Hamkke. Her professional interests also include major technology and consulting firms like IBM and Deloitte, indicating a focus on large-scale business operations and innovation.

She led a comprehensive transformation at PRIMO by combining automation with organizational redesign to drive profitability.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

LTL Freight Logistics
Her professional headline identifies her as an "LTL Expert, " and her prior experience includes coordinating LTL shipments, demonstrating deep expertise in this specialized area.
Operational Efficiency
A core focus of her role is managing KPIs and leading transformations that combine automation and redesign to boost productivity and profitability.
Team Leadership
She consistently highlights her ability to manage, influence, and develop teams to improve their skills and create a positive work environment.

Media Appearances

Maria has no verified media appearances

Work History

2-2024
Director de operaciones at PRIMO
7-2020 - 8-2024
Sales Manager at PRIMO
12-2018 - 7-2020
Operations Manager at PRIMO
3-2015 - 8-2015
Project Manager at Hamkke / www.hamkke.co
6-2011 - 5-2013
Traffic Specialist at Logistics Freight Solutions - LFS

Education

2014 - 2014
Master's degree from EAE Business School
2013 - 2014
Master's degree from Universitat de Barcelona

More Information

Social Presence :

Prographics :

Exp : 9 Location : Medellín, Antioquia, Colombia Job Level : Mid-senior Designation : Director de operaciones at PRIMO
URL has been copied!

Insights For Selling To Maria Fernanda

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maria Fernanda is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Maria Fernanda

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Maria Fernanda move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Maria Fernanda take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Maria Fernanda

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.