Victoria Retz

Questioner
DISC Type : c

Brand Manager at The Magnum Ice Cream Company

Copenhagen, Capital Region of Denmark, Denmark

Overview

Victoria Retz is a Brand Manager for The Magnum Ice Cream Company, with extensive experience in the ice cream category from her time at Unilever. A graduate of Copenhagen Business School, she has a background in strategic planning and Fast-Moving Consumer Goods (FMCG).

Outside of her brand work, Victoria shows a keen interest in corporate responsibility and sustainability. She collaborated on her university thesis with The Estée Lauder Companies Inc. to investigate CSR strategy and has expressed pride in ambitious corporate climate goals.

Her teams product, Magnum Bonbon, was named "Launch of the Year 2025" by NielsenIQ for its performance and innovation.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Brand Management
Manages the iconic Magnum Ice Cream brand and previously worked on local jewel Frisko, indicating a passion for building and growing strong consumer brands.
FMCG Innovation
Her team's new product was recognized as "Launch of the Year 2025, " highlighting her focus on innovative and high-performing products in the consumer goods space.
Corporate Social Responsibility
Co-authored her thesis on the key success factors of CSR strategy implementation in collaboration with The Estée Lauder Companies Inc.

Media Appearances

Victoria has no verified media appearances

Work History

7-2025
Brand Manager at The Magnum Ice Cream Company
1-2025 - 7-2025
Brand Manager, Ice Cream at Unilever
9-2024 - 12-2024
Digital Marketing & Media specialist, Nutrition (UFLP) at Unilever
3-2024 - 8-2024
Junior Key Account Manager, Ice Cream (UFLP) at Unilever
9-2023 - 2-2024
Nordic Brand Manager, Ice Cream (UFLP) at Unilever

Education

8-2021 - 6-2023
Cand. Merc. IMM from Copenhagen Business School
2018 - 2021
BSc in Business Administration and Service Management from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 6 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Middle Designation : Brand Manager at The Magnum Ice Cream Company
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Insights For Selling To Victoria

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Victoria is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Victoria

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Victoria move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Victoria take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Victoria

Personality Compatibility


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