Maria Luisa A. Lopez in

Maria Luisa A. Lopez

Questioner · DISC type c
Gap year at Career Break
📍 São Paulo, São Paulo, Brazil

Malu Lopez is a multicultural brand and business executive with extensive experience in Latin America. Her career includes leadership roles as Interim GM at Meta Brazil and Media Director at Unilever Brazil, where she managed the countrys largest media budget. She holds a Bachelors degree from ESPM.

Outside of her core roles, Malu is passionate about advancing the media industry and supporting social causes. She is actively involved with industry groups like Grupo de Mídia São Paulo and has promoted initiatives using technology to enhance womens safety in Brazil.

Unique fact: Malu is a highly recognized professional, having won Brazils prestigious Caboré award as Marketing Professional of the Year in 2011 and being named a "Woman to Watch" in 2013.

Read the full overview →
Experience
29 Years
Current Role
Gap year
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Maria shows up

Price-Sensitive
Value Seeker
Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Priorities

Topics Maria cares about

Brand Strategy
Her career has been dedicated to connecting brands and people, with senior roles in strategic planning and brand development at Unilever, Meta, and top advertising agencies.
Latin American Markets
Has held multiple leadership positions with a specific focus on Brazil and the broader Latin American region, demonstrating deep market expertise.
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Career

Work history

7-2023
Gap year
Career Break
3-2021 - 6-2023
Global Clients and Categories Director, Latam, Facebook
Facebook
1-2020 - 6-2023
Head of Global Categories and Clients, Latam
Facebook
8-2018 - 6-2023
Client Council Lead, Latam
Facebook
1-2014 - 1-2020
Business Director
Facebook
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1994 - 1997
Bachelor's degree
ESPM
2005 - 2005
Executive Education
INSEAD
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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