Maria Luisa A. Lopez

Questioner
DISC Type : c

Gap year at Career Break

São Paulo, São Paulo, Brazil

Overview

Malu Lopez is a multicultural brand and business executive with extensive experience in Latin America. Her career includes leadership roles as Interim GM at Meta Brazil and Media Director at Unilever Brazil, where she managed the countrys largest media budget. She holds a Bachelors degree from ESPM.

Outside of her core roles, Malu is passionate about advancing the media industry and supporting social causes. She is actively involved with industry groups like Grupo de Mídia São Paulo and has promoted initiatives using technology to enhance womens safety in Brazil.

Unique fact: Malu is a highly recognized professional, having won Brazils prestigious Caboré award as Marketing Professional of the Year in 2011 and being named a "Woman to Watch" in 2013.

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Topics They Care About

Brand Strategy
Her career has been dedicated to connecting brands and people, with senior roles in strategic planning and brand development at Unilever, Meta, and top advertising agencies.
Latin American Markets
Has held multiple leadership positions with a specific focus on Brazil and the broader Latin American region, demonstrating deep market expertise.
Digital Transformation
Her career evolution from leading media at Unilever to a general manager role at Meta showcases her focus on navigating the shift from traditional to digital business.

Media Appearances

Maria has no verified media appearances

Work History

7-2023
Gap year at Career Break
3-2021 - 6-2023
Global Clients and Categories Director, Latam, Facebook at Facebook
1-2020 - 6-2023
Head of Global Categories and Clients, Latam at Facebook
8-2018 - 6-2023
Client Council Lead, Latam at Facebook
1-2014 - 1-2020
Business Director at Facebook

Education

1994 - 1997
Bachelor's degree from ESPM
2005 - 2005
Executive Education from INSEAD

More Information

Social Presence :

Prographics :

Exp : 29 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Gap year at Career Break
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Insights For Selling To Maria Luisa

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maria Luisa is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Maria Luisa

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Maria Luisa move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Maria Luisa take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Maria Luisa

Personality Compatibility


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