Maria Rafa in

Maria Rafa

Critic · DISC type C
Sr Market Insights Director at Cummins Inc.
📍 Greater Minneapolis-St. Paul Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
28 Years
Current Role
Sr Market Insights Director
Job Level
Senior
Location
Greater Minneapolis-St. Paul Area, United States
Personality Overview

How Maria shows up

Information Seeker
Negotiator
Objective Thinker

It is very likely that they will negotiate pricing or other important terms. They like to take decisions independently and do not seek others' support often. Unless the value is proven by data, they are unlikely to value fancy features.

Priorities

Topics Maria cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

11-2019
Sr Market Insights Director
Cummins Inc.
1-2015 - 1-2020
Fractional Strategist | Managing Partner
Tech Catalyst LLC
6-2012 - 2015
Strategy and Long-term Planning Leader
Target
12-2006 - 6-2012
Market Intelligence/ Early Warning Systems
Target
6-2004 - 11-2006
Marketing Insights Manager
MTS Systems
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2000 - 2003
MBA
UMN Carlson School of Management
1992 - 1997
Graduate Degree
Ternopil Academy of National Economy
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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