Maria Victoria Hoyos in

Maria Victoria Hoyos

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Jefe de Marca, Publicidad, Medios, Comunicaciones y Reputación at Seguros Bolívar S.A.
📍 Bogota, D.C., Capital District, Colombia

Maria Victoria Hoyos is the Head of Brand, Advertising, Media, Communications, and Reputation at Seguros Bolívar S. A. With Masters degrees from CESA and ESIC, she specializes in digital strategy, eCommerce, and brand building. Colleagues describe her as a committed, creative, and innovative professional.

She was selected to be a juror for the prestigious Effie Colombia 2025 awards, recognizing excellence in marketing effectiveness.

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Experience
12 Years
Current Role
Jefe de Marca, Publicidad, Medios, Comunicaciones y Reputación
Location
Bogota, D.C., Capital District, Colombia
Personality Overview

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Priorities

Topics Maria cares about

Award-Winning Campaigns
Her teams at Seguros Bolívar have won multiple IAB Mixx Awards for creative campaigns like 'Carro Rayado' and 'Sobrepensadores'.
Digital Brand Strategy
She has over 16 years of experience developing brands from ideation to go-to-market, with a strong focus on digital platforms and reputation.
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Career

Work history

7-2021
Jefe de Marca, Publicidad, Medios, Comunicaciones y Reputación
Seguros Bolívar S.A.
1-2020 - 6-2021
Consultora independiente / Marketing y Branding digital / Emprendedora
Independiente
4-2017 - 12-2020
Brand y Marketing digital lider
Caixa Seguradora
5-2016 - 3-2017
Directora Mercadeo
Merqueo
1-2013 - 12-2015
Digital leader - Digital Strategist - Planner Senior
Carat
In the press

Media appearances

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Education
2020 - 5-2022
Maestría
CESA
6-2020 - 5-2022
Masters in Marketing & Commercial Managment
ESIC Business & Marketing School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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