Maria Victoria Hoyos

Critic
DISC Type : C

Jefe de Marca, Publicidad, Medios, Comunicaciones y Reputación at Seguros Bolívar S.A.

Bogota, D.C., Capital District, Colombia

Overview

Maria Victoria Hoyos is the Head of Brand, Advertising, Media, Communications, and Reputation at Seguros Bolívar S. A. With Masters degrees from CESA and ESIC, she specializes in digital strategy, eCommerce, and brand building. Colleagues describe her as a committed, creative, and innovative professional.

She was selected to be a juror for the prestigious Effie Colombia 2025 awards, recognizing excellence in marketing effectiveness.

Personality Overview

Information Seeker

Critic

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They choose to analyze logically and value facts to emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Award-Winning Campaigns
Her teams at Seguros Bolívar have won multiple IAB Mixx Awards for creative campaigns like 'Carro Rayado' and 'Sobrepensadores'.
Digital Brand Strategy
She has over 16 years of experience developing brands from ideation to go-to-market, with a strong focus on digital platforms and reputation.
eCommerce Innovation
She has deep experience leading eCommerce initiatives, including operating the first 100% digital insurance eCommerce platform in Colombia.

Media Appearances

Maria has no verified media appearances

Work History

7-2021
Jefe de Marca, Publicidad, Medios, Comunicaciones y Reputación at Seguros Bolívar S.A.
1-2020 - 6-2021
Consultora independiente / Marketing y Branding digital / Emprendedora at Independiente
4-2017 - 12-2020
Brand y Marketing digital lider at Caixa Seguradora
5-2016 - 3-2017
Directora Mercadeo at Merqueo
1-2013 - 12-2015
Digital leader - Digital Strategist - Planner Senior at Carat

Education

2020 - 5-2022
Maestría from CESA
6-2020 - 5-2022
Masters in Marketing & Commercial Managment from ESIC Business & Marketing School

More Information

Social Presence :

Prographics :

Exp : 12 Location : Bogota, D.C., Capital District, Colombia Job Level : N/A Designation : Jefe de Marca, Publicidad, Medios, Comunicaciones y Reputación at Seguros Bolívar S.A.
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Insights For Selling To Maria Victoria

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more

DONT's

  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maria Victoria is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Maria Victoria

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Maria Victoria move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Maria Victoria take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Maria Victoria

Personality Compatibility


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