Mariana Lima

Evaluator
DISC Type : Cds

Gerente de Experiência do Cliente Tenda e Marketing Estratégico Tenda e Alea at Construtora Tenda

São Paulo, São Paulo, Brazil

Overview

Mariana Lima is a marketing and customer experience leader with over 15 years of expertise in branding and client-centric strategies. At Construtora Tenda, she leads multidisciplinary teams, shaping brand positioning and strategic marketing. Colleagues describe her as creative, dedicated, and results-focused, with strong strategic vision.

She is passionate about building brands with purpose and believes in the power of empathy and listening to create memorable experiences. Mariana actively discusses the importance of employee wellbeing, advocating for both mental and physical health in the workplace, reflecting her holistic approach to building a positive organizational culture.

Mariana has managed a large department of 74 people across 8 different coordination teams.

Personality Overview

Fast But Analytical

Thorough Evaluator

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Customer Experience (CX)
Her entire career focuses on transforming brand-customer relationships. She leads CX and strategic marketing initiatives at Construtora Tenda, emphasizing listening and empathy.
Purpose-Driven Branding
Believes in building brands with purpose that generate real value. Her posts reflect a focus on the emotional and social impact of her company's work on families.
Employee Wellbeing
She advocates for a holistic approach to health, posting about the importance of caring for one's mind and body and praising company initiatives that support this.

Media Appearances

Mariana Lima, Gerente de CX na Construtora Tenda – Era Uma Vez Podcast. Featured in Apple Podcasts

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Experiência do cliente na Construtora Tenda com Mariana Lima. Featured in YouTube

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Mariana Lima, Gerente de CX na Construtora Tenda. Featured in YouTube

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Work History

2-2026
Gerente de Experiência do Cliente Tenda e Marketing Estratégico Tenda e Alea at Construtora Tenda
12-2024 - 1-2026
Gerência de Experiência do Cliente e MKT Estratégico at Construtora Tenda
8-2022 - 12-2024
Gerente de experiência do cliente at Construtora Tenda
1-2020 - 8-2022
Gerente de Comunicação, Marca e Midias Sociais at Construtora Tenda
12-2017 - 1-2020
Coordenadora de Marketing at Construtora Tenda

Education

2017 - 2018
Master of Business Administration - MBA from USP - Universidade de São Paulo
2020 - 2021
Pós Graduação from Centro Universitário Belas Artes de São Paulo

More Information

Social Presence :

Prographics :

Exp : 21 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Gerente de Experiência do Cliente Tenda e Marketing Estratégico Tenda e Alea at Construtora Tenda
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Insights For Selling To Mariana

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mariana is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Mariana

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Mariana move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Mariana take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Mariana

Personality Compatibility


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