Mariana Lima in

Mariana Lima

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Gerente de Experiência do Cliente Tenda e Marketing Estratégico Tenda e Alea at Construtora Tenda
📍 São Paulo, São Paulo, Brazil

Mariana Lima is a marketing and customer experience leader with over 15 years of expertise in branding and client-centric strategies. At Construtora Tenda, she leads multidisciplinary teams, shaping brand positioning and strategic marketing. Colleagues describe her as creative, dedicated, and results-focused, with strong strategic vision.

She is passionate about building brands with purpose and believes in the power of empathy and listening to create memorable experiences. Mariana actively discusses the importance of employee wellbeing, advocating for both mental and physical health in the workplace, reflecting her holistic approach to building a positive organizational culture.

Mariana has managed a large department of 74 people across 8 different coordination teams.

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Experience
21 Years
Current Role
Gerente de Experiência do Cliente Tenda e Marketing Estratégico Tenda e Alea
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Mariana shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Mariana cares about

Customer Experience (CX)
Her entire career focuses on transforming brand-customer relationships. She leads CX and strategic marketing initiatives at Construtora Tenda, emphasizing listening and empathy.
Purpose-Driven Branding
Believes in building brands with purpose that generate real value. Her posts reflect a focus on the emotional and social impact of her company's work on families.
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Career

Work history

2-2026
Gerente de Experiência do Cliente Tenda e Marketing Estratégico Tenda e Alea
Construtora Tenda
12-2024 - 1-2026
Gerência de Experiência do Cliente e MKT Estratégico
Construtora Tenda
8-2022 - 12-2024
Gerente de experiência do cliente
Construtora Tenda
1-2020 - 8-2022
Gerente de Comunicação, Marca e Midias Sociais
Construtora Tenda
12-2017 - 1-2020
Coordenadora de Marketing
Construtora Tenda
In the press

Media appearances

Mariana Lima, Gerente de CX na Construtora Tenda – Era Uma Vez Podcast. Featured in Apple Podcasts
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Experiência do cliente na Construtora Tenda com Mariana Lima. Featured in YouTube
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Education
2017 - 2018
Master of Business Administration - MBA
USP - Universidade de São Paulo
2020 - 2021
Pós Graduação
Centro Universitário Belas Artes de São Paulo
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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