Mariana Ribeiro Falaguasta

Questioner
DISC Type : c

Diretora de comunicação at EDP South America

São Paulo, São Paulo, Brazil

Overview

Mariana is a Chief of Staff and Communications Director at EDP South America, with over a decade of experience in structured finance, capital markets, and corporate governance. She has a strong background in fundraising and treasury management, consistently driving strategic execution.

She is passionate about transforming strategy into execution, integrating finance, corporate reputation, and stakeholder engagement. Mariana enjoys leading multidisciplinary teams and projects.

People often call her an "exemplary professional" with "deep knowledge" in structured operations.

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Energy Transition
As Director of Communication at EDP, she drives the institutional narrative on ESG and energy transition, strengthening reputation with regulators and stakeholders.
Corporate Governance
In her Chief of Staff role, she ensures critical decisions align with corporate governance and connects the CEO to the Board and key stakeholders.
Strategic Communication
Responsible for integrated communication strategy in a highly regulated sector, including crisis communication and institutional positioning.

Media Appearances

Mariana has no verified media appearances

Work History

8-2024
Diretora de comunicação at EDP South America
2-2021 - 10-2025
Chief of Staff to the CEO at EDP South America
1-2022 - 8-2024
Gestora Executiva de Comunicação, Marca e Marketing at EDP Brasil
2-2020 - 2-2021
Gerente de Estruturação Financeira at EDP Brasil
3-2018 - 2-2020
Gerente de Tesouraria at EDP Brasil

Education

2012 - 2014
MBA Executivo em Finanças from Insper - Instituto de Ensino e Pesquisa
2007 - 2008
MBA in Company em Finanças from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 15 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Diretora de comunicação at EDP South America
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Insights For Selling To Mariana

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mariana is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Mariana

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mariana move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Mariana take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Mariana

Personality Compatibility


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